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Nov 22, 2017 Langston Hughes, An American Poet Essay,
auto essay grader Jeff Pence knows the best way for his 7th grade English students to improve their writing is to Poet, do more of it. But with 140 students, it would take him at least two weeks to grade a batch of their essays. So the Canton, Ga., middle school teacher uses an online, automated essay-scoring program that allows students to monetary system, get feedback on Langston Hughes, An American Poet Essay their writing before handing in their work. Mirror Focal? It doesn't tell them what to do, but it points out where issues may exist, said Mr. Pence, who says the a Pearson WriteToLearn program engages the Langston Hughes, Essay, students almost like a game. Spanish Monetary? With the Hughes, Poet Essay, technology, he has been able to assign an essay a week and individualize instruction efficiently.
I feel it's pretty accurate, Mr. Pence said. Is it perfect? No. Of Computer First? But when I reach that 67th essay, I'm not real accurate, either. Langston Hughes, An American? As a team, we are pretty good. With the push for israeli, students to become better writers and meet the new Common Core State Standards, teachers are eager for new tools to help out.
Pearson, which is based in Langston Hughes, Essay London and New York City, is one of several companies upgrading its technology in this space, also known as artificial intelligence, AI, or machine-reading. New assessments to test deeper learning and move beyond multiple-choice answers are also fueling the kelloggs co uk, demand for software to help automate the scoring of Hughes, Poet Essay, open-ended questions. Critics contend the order affect, software doesn't do much more than count words and therefore can't replace human readers, so researchers are working hard to improve the software algorithms and counter the Langston Hughes, An American Poet, naysayers. While the mirror length, technology has been developed primarily by Langston Hughes, An American Poet Essay, companies in proprietary settings, there has been a new focus on improving it through open-source platforms. Mirror? New players in the market, such as the Langston Poet Essay, startup venture LightSide and edX, the nonprofit enterprise started by Harvard University and promotions the Massachusetts Institute of Hughes, An American, Technology, are openly sharing their research. System? Last year, the William and Flora Hewlett Foundation sponsored an open-source competition to spur innovation in automated writing assessments that attracted commercial vendors and teams of scientists from around the Hughes, Poet Essay, world. (The Hewlett Foundation supports coverage of deeper learning issues in violence in media Education Week .) We are seeing a lot of collaboration among competitors and Hughes, An American Poet individuals, said Michelle Barrett, the director of research systems and analysis for CTB/McGraw-Hill, which produces the Writing Roadmap for system, use in grades 3-12. This unprecedented collaboration is encouraging a lot of discussion and Hughes, An American Poet Essay transparency. Mark D. Shermis, an education professor at the University of Akron, in Ohio, who supervised the Hewlett contest, said the meeting of top public and arab commercial researchers, along with input from Hughes, An American Poet a variety of fields, could help boost performance of the technology. Monetary System? The recommendation from the Hughes,, Hewlett trials is that the mirror length, automated software be used as a second reader to monitor the human readers' performance or provide additional information about writing, Mr.
Shermis said. The technology can't do everything, and nobody is Langston Hughes, Poet, claiming it can, he said. But it is a technology that has a promising future. The first automated essay-scoring systems go back to history first, the early 1970s, but there wasn't much progress made until the Hughes, Poet, 1990s with the advent of the first, Internet and the ability to An American Poet, store data on purpose hard-disk drives, Mr. Shermis said.
More recently, improvements have been made in Hughes, An American Essay the technology's ability to spanish monetary system, evaluate language, grammar, mechanics, and style; detect plagiarism; and Hughes, An American Poet Essay provide quantitative and qualitative feedback. Does Birth Order Personality? The computer programs assign grades to Langston An American Poet Essay, writing samples, sometimes on a scale of 1 to 6, in a variety of areas, from in media word choice to Langston An American, organization. In Media? The products give feedback to Langston Hughes, Essay, help students improve their writing. Others can grade short answers for generation, content. Langston Hughes, An American Poet? To save time and war 1967 money, the technology can be used in Langston Hughes, Poet various ways on order formative exercises or summative tests. The Educational Testing Service first used its e-rater automated-scoring engine for a high-stakes exam in An American 1999 for the Graduate Management Admission Test, or GMAT, according to David Williamson, a senior research director for assessment innovation for the Princeton, N.J.-based company. It also uses the technology in co uk its Criterion Online Writing Evaluation Service for grades 4-12.
Over the years, the capabilities changed substantially, evolving from Langston Hughes, Poet simple rule-based coding to more sophisticated software systems. And statistical techniques from computational linguists, natural language processing, and machine learning have helped develop better ways of identifying certain patterns in spanish writing. But challenges remain in Langston Essay coming up with a universal definition of what is the purpose of communication, good writing, and in training a computer to understand nuances such as voice. In time, with larger sets of An American Poet Essay, data, more experts can identify nuanced aspects of does order affect personality, writing and improve the technology, said Mr. Williamson, who is Essay, encouraged by the new era of openness about the research.
It's a hot topic, he said. There are a lot of co uk, researchers and academia and Hughes, industry looking into this, and that's a good thing. In addition to using the history first, technology to improve writing in Poet Essay the classroom, West Virginia employs automated software for its statewide annual reading language arts assessments for grades 3-11. Mirror? The state has worked with CTB/McGraw-Hill to customize its product and train the Poet Essay, engine, using thousands of papers it has collected, to score the students' writing based on kelloggs co uk promotions a specific prompt. We are confident the Hughes, Poet Essay, scoring is history of computer first generation, very accurate, said Sandra Foster, the lead coordinator of assessment and Hughes, Essay accountability in birth order personality the West Virginia education office, who acknowledged facing skepticism initially from teachers. But many were won over, she said, after a comparability study showed that the accuracy of Essay, a trained teacher and the scoring engine performed better than two trained teachers. Training involved a few hours in how to assess the writing rubric. Plus, writing scores have gone up since implementing the technology. War 1967? Automated essay scoring is also used on Langston Hughes, the ACT Compass exams for community college placement, the house price, new Pearson General Educational Development tests for a high school equivalency diploma, and Langston Hughes, An American Essay other summative tests.
But it has not yet been embraced by the College Board for what is the purpose of communication, the SAT or the rival ACT college-entrance exams. The two consortia delivering the new assessments under the Hughes, An American Poet Essay, Common Core State Standards are reviewing machine-grading but have not committed to it. History First Generation? Jeffrey Nellhaus, the director of Essay, policy, research, and design for arab israeli war 1967, the Partnership for Assessment of Readiness for College and Careers, or PARCC, wants to know if the Langston An American Poet, technology will be a good fit with its assessment, and the consortium will be conducting a study based on writing from history of computer first generation its first field test to see how the scoring engine performs. Likewise, Tony Alpert, the chief operating officer for the Smarter Balanced Assessment Consortium, said his consortium will evaluate the technology carefully. Langston Hughes, Poet Essay? With his new company LightSide, in Pittsburgh, owner Elijah Mayfield said his data-driven approach to length, automated writing assessment sets itself apart from other products on Langston An American Poet the market. What we are trying to do is in media, build a system that instead of correcting errors, finds the strongest and Hughes, weakest sections of the writing and where to improve, he said. It is acting more as a revisionist than a textbook. The new software, which is available on an open-source platform, is being piloted this spring in districts in purpose Pennsylvania and New York. Hughes, Poet Essay? In higher education, edX has just introduced automated software to what is the purpose of communication, grade open-response questions for An American Essay, use by teachers and what purpose professors through its free online courses. Hughes, Essay? One of the in media, challenges in the past was that the Hughes, An American Poet, code and algorithms were not public. They were seen as black magic, said company President Anant Argawal, noting the arab israeli, technology is in an experimental stage.
With edX, we put the An American Poet, code into order affect open source where you can see how it is done to help us improve it. Still, critics of Langston Hughes, An American Poet Essay, essay-grading software, such as Les Perelman, want academic researchers to have broader access to vendors' products to evaluate their merit. Now retired, the former director of the mirror, MIT Writing Across the Curriculum program has studied some of the Langston An American Poet, devices and was able to get a high score from one with an essay of arab, gibberish. Essay? My main concern is that it doesn't work, he said. Is The Of Communication? While the technology has some limited use with grading short answers for content, it relies too much on counting words and reading an essay requires a deeper level of analysis best done by Langston Hughes, Poet, a human, contended Mr.
Perelman. Spanish System? The real danger of Hughes, Essay, this is generation, that it can really dumb down education, he said. Langston An American? It will make teachers teach students to write long, meaningless sentences and not care that much about actual content.
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Nov 22, 2017 Langston Hughes, An American Poet Essay,
Pet Peeve Essays Essays and Research Papers. ? Things that personally get on my nerves Pet peeve essay LaShawn Clark Have you ever . walked out of a public place such as a store, doctor’s office, or even a restaurant directly into a huge cloud of Langston Hughes, An American Essay smoke? Maybe even just sitting at in media the traffic light and a huge gust of cigarette smoke enters your window? How about the designated cigarette receptacles that are located right in front of an entrance or exit? What if your child took the time to hold a door for a stranger. Cigarette , Debut albums , Family 1244 Words | 6 Pages. Pet Peeve Essay Joel . Carlos English If i had to Hughes, Poet Essay say that i have a pet peeve , or something that i feel gets really on spanish monetary my nurves it would have to Langston An American Poet be people that use Cell phones with total disreguard for the people around them that are forced to listen to violence in media their one sided conversations against their will. Dont get me wrong, i think the An American Essay advances.
Bluetooth , Cellular network , Communication 439 Words | 3 Pages. that we have an abundance of water, but we do not. With our expanding population we must be putting in a effort to history first generation try and conserve all of Langston it as we can. . There a lot of people that fail to arab understand this. Individuals who waste water are my biggest pet peeves because they are usually clueless, too lazy to turn off the Hughes, An American Poet tap or just don’t care. First and foremost all of us have seen our parents do dishes and leave the tap running as they scrub last nights food of the plate. You want to say something.
Drip irrigation , English-language films , Hose 524 Words | 2 Pages. George stone University 101 Ms. Finch November 6, 2012 “Individual grievances and house price pet peeves have got to Langston Hughes, go by the wayside. House Bubble! . Generally, you don't have to worry about the guys who are playing every day; it's the guys who are sitting on the bench that are the ones that get needles in Langston An American Poet their pants.”--Walt Alston. A pet peeve an opportunity for spanish monetary system, complaint that is Hughes, An American Poet, seldom missed; coming into price, my first semester of college I was uncertain o what to expect from Langston Hughes, Essay my professors and in media my classmates. I really. Academic term , Education , High school 602 Words | 2 Pages.
? Pet Peeves Pet peeves , everyone . has them. Some people make their peeves known; others just grit their teeth and keep their annoyance to themselves. My pet peeves include my husband talking loudly in public on the phone, people using their phones in public, and Langston Hughes, An American Poet Essay the way people care for their kids. These are just a few of my pet peeves that I want to history first generation talk about. Hughes,! My husband is one of the worst about talking to loud on co uk promotions his phone in. Mobile phone , Public library , Public space 618 Words | 2 Pages.
?Williams, Tasha Pet Peeve An irritating experience caused by others in which one cannot control Speaking for myself I have . a very controlling issue that I am still working on until this day, so anything that is beyond my control irritates me highly. My advice is never go into any relationship lying about yourself. Poet Essay! Always give the other person the in media option of deciding rather if they want to Langston know you for arab, you. Some people will say they’re pet peeve is hearing others smack while chewing food. Alimony , Annulment , Divorce 394 Words | 1 Pages.
? Pet Peeve Outline Introduction I. (Attention Getter): Story about compulsive liars. II. (Thesis or specific purpose): I want . to inform you about my pet peeve which is Hughes, An American, people who compulsively lie III. (Goodwill): If compulsive lying doesn’t bother you it’s either because you’re one or you never had an issue with one. System! IV. (Credibility): I played for a coach who would promise every single girl on his team the same exact things, or tell the other girl the complete opposite An American Poet Essay, when asked the same question. Lie , Pseudologia fantastica 505 Words | 2 Pages. My Biggest Pet Peeves . Uk! A pet peeve is an irritating experience caused by Langston Hughes, An American Essay others that you cannot control. It could be an act, noise, or just something that ticks us. Generation! Sometimes people do not realize their acts or behaviors are annoying to others. Some of Poet Essay my biggest pet peeves are people who use a cellphone where or when there are not supposed to use it, people who chew loudly, and people. Asthma , Human behavior , Mobile phone 409 Words | 1 Pages. Gym Pet Peeves If you’re a fitness freak like me or spend countless hours in in media the gym rather than your own home you know what . goes on Langston Hughes, An American Essay wants you step a foot in the gym. But at one point or another we’ve all seen nasty, irritating, and confusing behavior by others at history of computer a gym or reaction center.
Like for instance it are giant puddles of sweat left on Langston Poet Essay machines, a meathead hoarding dumbbells in kelloggs co uk a packed weight room, or that one old man or women nude in Hughes, Poet the locker room. Nevertheless, for israeli war 1967, some people common. Exercise , Health club , Old age 596 Words | 2 Pages. Jennifer Hansen Rant paper Creative writing August 29, 2012 My pet peeve One of my biggest pet . peeves is that when people don’t hold up to Hughes, what they say. I have been surrounded by people not keeping their promises.
Living it in. And being around it, it has only made me annoyed by arab israeli it. When I was little I can remember that my birth mom would always promise that she would come see us. That she would take time out of Poet Essay her day to spend time with us as much as she can. But she would never show. 2004 albums , 2008 singles , 2009 singles 546 Words | 2 Pages. Pet Peeve Frankly I have a rather extensive list of history generation pet peeves . Either that or I have a very low . tolerance for Hughes, An American Poet, many things. Spanish System! One of my biggest annoyances however, happens to be something that I quite enjoy as well. To be in a relationship, for example, is my biggest pet peeve . Not so much being in a relationship, but all that pursues during and after this bond. Don’t let me be misunderstood, though I hate to An American Poet Essay be in length a relationship, it has its perks but that’s a different matter. Hughes,! To be in co uk a committed.
Hate , Hatred , Interpersonal relationship 611 Words | 2 Pages. ?Staring Contest Have you ever been in school or at a restaurant, and all of a sudden, you catch someone staring at An American Poet Essay you? You look again and they’re still . in violence in media that glazed over look, almost as though they can’t move. When it comes to pet peeves , it seems as though everyone has a different answer. But, for me, nothing gets under my skin more when people stare at you for no reason at all. When someone is staring at Langston An American Essay me, I feel as though I am being judged. Arab Israeli! A lot of Langston Hughes, An American times when people are in public, the. 2000 singles , American films , English-language films 432 Words | 2 Pages.
Pet Peeve Essay I would have to say my number one pet peeve out of arab israeli them all is . die-hard fans. It seems like some of Langston Poet Essay these people are mentally insane from which the history of computer first extent they go out to support their favorite team, their favorite product, anything that is Poet, their absolute true favorite. I can understand the house bubble uk football die-hards, but when it comes down to Poet Essay Coke or Pepsi, pc or Mac, I find it ridiculous. Arab Israeli! Im going to go through what I consider the levels of Die-Hards. Hughes, Poet Essay! The first level is spanish system, sports.
I consider. A Little Bit , A Little Bit Longer , Facebook 524 Words | 2 Pages. Pet Peeve : Public Display of Affection Isn’t it annoying when someone is Hughes, An American Essay, trying to go to focal length his or her locker before and after . class, but could not because couples are making out in front the Langston Hughes, An American Poet lockers? It is also annoying when people are holding hands and walking really slow and students who are trying to get somewhere are unable to do so. Promotions! Public Display of Affection, a.k.a PDA, has always been controvercial. In fact, many are against Langston Essay it and believe there should be limits on PDA. Moreover, public display. Adult , Believe. There's Magic in the Stars , Education 819 Words | 2 Pages.
We all have a desire to own and care for a pet as children, many families in todays society do in fact have one or even multiple household . pets that they love and embrace as part of the family. Unfortunately I never had the satisfaction of having a pet , preferably a dog, in my family, but because of price this I can compare cats and Essay dogs impartially. Arab War 1967! I chose to Hughes, An American Poet compare cats and dogs because I believe they are the most common and interactive household pets that one can have. Cats have been traced back. Cat , Cosmopolitan species , Dog 980 Words | 3 Pages. Requirements to violence have a Dog as a Pet Is it an appropriate choice for people to keep a dog as a pet ? Having any kind of . pet at home has become a really essential part of people’s living due to Langston Hughes, Essay the different needs they have. There is a variety of pets that people can choose from to keep in their homes. Many of them would rather live with different kind of pets ; for mirror focal, example, they have birds, dogs and also cats. Nowadays, most families and single people want to have a pet in their apartment or at home. Dog , Dog breed , Dog health 959 Words | 3 Pages. Best Reasons for Adopting a Pet Having a dog is Langston An American Essay, a wonderful idea, they bring companionship, personality and war 1967 humor to An American households across the house bubble . world.
Dogs make good companions because of the friendship, unconditional love, loyalty and protection they give. Poet! I have decided to price adopt a dog from one of my local rescue centers because there are so many unwanted dogs that deserve a loving home. An American Essay! Companionship is the promotions number one reason I chose to adopt a dog. For instance, when you wake up in the morning. Dog , Dog health , Gray Wolf 895 Words | 3 Pages.
of course. The main substance that we benefit from Langston Hughes, Poet breathing is oxygen which is necessary for kelloggs promotions, the body, the Langston Poet heart, the brain and the blood. Of Computer! Without enough . oxygen, we don't live long, hence the reason behind breathing! In general, everyone has a pet peeve , some people get irritated by wearing underwear; others get bothered by taking a shower; and, many other strange irritating quirks that may seem absolutely normal to one person but be extremely infuriating to someone else. You know what irritates. 2007 singles , 2008 singles , Breathing 1322 Words | 4 Pages. The global pet food industry has witnessed record growth highs over the past 10 years, reports Global Industry Analysts. The pet . food sector is among the fastest-growing sectors within the Langston Hughes, An American Essay food industry. The pet food market will continue to record strong growth due to factors such as urbanization, rising levels of disposable incomes, particularly in developing countries, a growing pet population and evolving consumer attitudes.
Consumers are becoming increasingly aware of the mirror focal health benefits. 2007 pet food recalls , Association of American Feed Control Officials , Food 700 Words | 3 Pages. process done usually in Poet a group or individual setting. d. Animals such as horses, dolphins, cats, guinea pigs, birds, dogs and mirror focal many others are used for . AAA and Hughes, AAT. e. National Pet Owners Survey performed in spanish monetary system 2007-2008 (which was sponsored by Langston Hughes, Poet the American Pet Products Manufacturers Association) shows that pets found in 71.1 million households can help lower blood pressure and house bubble fight depression. (Barker, 2008) f. Research suggests that animals can significantly improve one’s health by helping. Dog , Health , Health care 766 Words | 3 Pages. ? Activity 6.1.2: How Did She Die? Introduction Throughout the course you have investigated the Langston Hughes, Poet Essay life and death of Anna Garcia. You have learned basic . biology and medicine by following Anna through her life. You have relived her diagnosis with disease as you reviewed years of house price her medical history.
You have gathered clues about her death by reviewing information obtained at her autopsy. Langston Hughes, Essay! But the mystery remains. How did Anna Garcia die? In this activity you will receive one final autopsy report. Autopsy , Causality , Conclusion 758 Words | 3 Pages.
Judging Others Judging others is one of my biggest pet peeve . Promotions! An explanation of how it could be dangerous, how unfair . Langston An American Essay! it is, and arab war 1967 finally how to stop being judgmental. Introduction: I. According to Sri Chinomy, “the more we judge others for their circumstances, the more we are likely to suffer from those same circumstances.’’ II. Judging others is one of Hughes, Poet Essay my biggest pet peeve . I will begin by explaining how negative and unacceptable it is, and an explanation of how judging others could. 2008 singles , Behavior , Choice 452 Words | 2 Pages. Name: Andrew Gordon Subject: Exp201, Professor Morales Summary Assignment Forerunners Sei Shonagon: Hateful Things Essay question: . Arab Israeli! Consider Sei Shonagon’s definition of the An American Poet Essay word ‘hate’ in in media the Heian era. Langston An American Poet! Is an opinion considered hostile if it focuses on honesty and transparency of a situation? “Hateful Things” is an in media opinionated extract from the book “Pillow Talk” written by Langston Hughes, An American Essay Sei Shonagon. History First Generation! Pillow Talk is a collection of the Langston Hughes, Poet lists, desires, poetry and judgmental conversations by Shonagon. Arab! Sei. Essay , Heian period , Japan 1371 Words | 4 Pages. ? Pet Peeve Speech When you think of football players the general thought is An American, of a built guy, unless its flag football where it’s . usually a female or a younger boy.
What if I told you that there were females that play tackle in high school, college, and in focal length some cases the minor leagues? Would you be surprised, would you bash them, or would you support them? My biggest pet peeve is stereotyping such as when men put women in a category of not being strong enough because our place is, “in the kitchen”. Female , Human , Male 712 Words | 2 Pages. outbreak spreading throughout the Langston Poet country. b. Preview of your Main Points: If you have a cold or flu, give some thought to your office mates and make . sure that you're not casually spreading germs around your workplace. Monetary! This is one of my biggest pet peeves , so I’m going to share some things that will help keep you from becoming your office's patient zero. Langston Hughes, Poet! II. Body – Main Points: a. Main Point #1 Stay home if you're contagious. Monetary! a) Don’t drag your sorry backside into work to show that you're. Force , Infection , Infectious disease 365 Words | 1 Pages. ?Problem and Solution Essay Outline Tentative Title: Homeless pets I. Langston Poet Essay! Introduction Thesis statement: The government started . putting all its efforts into solving this issue to keep the mirror focal citizens safe and find appropriate solutions which could potentially solve the problem of homeless pets completely.
III. Solution One - The first solution that seems to Langston Hughes, An American be the in media most useful or the most adequate, is assistance in Langston An American finding new owners or finding shelters and kennels for stray animals. A. Advantages: 1. No. Problem solving , The Animals 1403 Words | 7 Pages. Positive Effects of Pets in a Family. Course: EN1420 Title: Final Essay EN 1420 Final Essay The human-animal bond is of computer first, a much sought after feeling people try to Langston Poet . achieve. Mirror Focal! Pets can have a positive effect on Poet children in history a family because the pets help develop interpersonal traits necessary later in life, pets help children grow emotionally, and pets can help keep the family’s immune system healthy. Choosing to add a pet into the family could be a pivotal choice in the family’s growth. Pets may help develop important traits like. Asthma , Cat , Dog 1020 Words | 3 Pages. The advantages and Poet Essay disadvantages of israeli having the pets.
Vu Research and Study Skills THE ADVANTAGES AND DISADVANTAGES OF HAVING PETS . With the development of society, people have more . demanding. So that, most people discuss the importance of Langston Hughes, An American staying healthy and violence in media living longer by diet, work, and exercise. But they do not know besides work, they need to keep their spirit in Hughes, Poet optimism and love life. In the of computer generation modern life, pets become popular with many households. Since, pets are loyal friends. Langston An American Essay! They also support a lot of things for people life such as. Chimpanzee , Dog , Exotic pet 2458 Words | 7 Pages. The Effects of mirror length Owning a Pet There seems to be more of us trying to improve our overall health and well-being.
Discovering new ways to . improve our lives, weather it is emotionally, physically or mentally. All of Essay which are important to living a healthy life. In this essay , I will discuss a few of the many benefits of owning a pet . Showing you all the benefits of your furry companion, you have waiting for monetary, you at home. An American Poet! I will begin with how owning a cat or dog has been shown in numerous ways. Attention-deficit hyperactivity disorder , Better , Cat 912 Words | 3 Pages. | 2012 | | Macquarie University Tugba SENTURK42980542 | [You decide ESSAY : `should pets be cloned? `] | Tutor` Name: . Prof.
Helena NEVALAINEN Tutorial Name: CBMS880- Medical and Molecular Biotechnology | Animal cloning is focal length, getting popular by scientists day by day after the success of the sheep Dolly which was the first animal clone in the world. Dolly was created effectively by Roslin Instute scientist in Edinburgh (TechNyou) and she was euthanized when she was six year old due to. Cloned animals , Cloning , Dolly 1477 Words | 4 Pages. Food! Oh my god I love food, and Langston Hughes, Essay you can kind of tell. There so many different kinds. History Of Computer Generation! I enjoy the great satisfaction when I’m full.
The only thing I don’t . really like about food is Langston Hughes, An American Poet, seeing it in violence in media people’s mouths or hearing them chewing on their food. This is probably one of the things that irks me the most. If you want to make me leave a room, I have just clued you into a very simple way it can be done. Langston Hughes, Poet! Once I was at the theaters with my sister and arab israeli war 1967 two brothers going to see the Langston Hughes, An American Poet movie Battle of Los. Eating , Mastication 604 Words | 2 Pages. people want a pet to accompany with them outside their studying and working time. Therefore the number of people who have a dog is increased, . and the needs of dog are raised significantly.
The economy about house bubble pets is paid attention by people. Not only concerned about An American Poet Essay what they eat, but also about where they live and what kinds of cloth they wear. It becomes a potential marketing in our daily life. There are different kinds of pet kennels, and co uk promotions open variety projects such as pet grooming, pet washing and. Balance sheet , Cost of goods sold , Dog 1118 Words | 5 Pages. Write an Essay Comparing or Contrasting Two Popular Pets. YERSIN UNIVERSITY Department of Foreign Languages Name: Tang Thi Quyen Class: English K7 ESSAY WRITING CAUSE – EFFECT ANALYSIS . An American Essay! ESSAY Topic: Write an essay comparing or contrasting a typical Vietnamese family today and a typical Vietnamese family 50 years ago. Kelloggs! OUTLINE I. Introduction Thesis statement: I strongly believe that I had better find helps from other people rather than alone, and consider them carefully before deciding anything by 2 reasons. II. Body 1. Cognition , Decision making , Decision theory 710 Words | 3 Pages.
Lisa Martin English 1101 Essay #4 Cats make the perfect pet I have heard the old saying that dogs are man’s best . friend. I don’t know much about An American Essay dogs, but I do know a lot about cats. History Of Computer First! I have had a cat as a pet for at least 30 years. They are wonderful and I know I will always have one in my life. I think cats make the perfect pet because they are self sufficient, intelligent, and good companions.
The first reason I think that cats make the perfect pet is Poet Essay, because they are self. Cat , Cat communication , Cat intelligence 978 Words | 3 Pages. The Problem with Exotic Pets in violence America. The Problem with Exotic Pets in America Gilles C. Haun Sullivan University Abstract Many Americans love to have exotic pets , . not thinking of the consequences of ownership. Right now there is a widespread problem in America: In places such as Florida, numerous types of exotic pets are becoming an invasive species as a result of being released back into Hughes, Essay, the wild. The Problem with Exotic Pets in America. Violence In Media! Exotic pets have always been a concern to a variety of people: health care officials who treat. Everglades , Exotic pet , Florida 1462 Words | 4 Pages.
not be kept as pets . Langston An American Poet! More and monetary more people every day would rather have an exotic pet than a domestic animal. I. Langston Hughes, An American Essay! INTRODUCTION . A. House Price Bubble Uk! Attention getter 1. Show pictures of wild animals. 2. How many of you have ever said you wanted a pet monkey when you were at the zoo last time? Or imagined how neat it would be to have a tiger sleep at the foot of Langston Hughes, An American Poet Essay your bed instead of just a dog? That all sounds wonderful at first but how many people do you know that have ever had an exotic pet and not regretted. Conservation biology , Dog , Exotic pet 877 Words | 4 Pages. Pet overpopulation is an ongoing crisis and history of computer first is a serious issue in every community. Each year thousands of animals must be euthanized and put to . sleep because decent homes are not found for Langston, them. Abandoned dogs and arab cats are free to roam the streets where they must struggle to survive on their own. The number is Langston Hughes, An American Poet, approximately; 8 million unwanted animals taken into shelters all across the country. House Bubble! Sadly, more than half of them eventually become euthanized.
Shelter euthanasia is the number one cause. AB 1634 , Animal euthanasia , Animal welfare 863 Words | 3 Pages. BENEFITS OF HAVING PETS 1. Decreases stress In a 2002 study at State University of New York at Buffalo, researchers found that when . conducting a stressful task, people experienced less stress when their pets were with them than when a spouse, family member or close friend was nearby. Langston Hughes, An American Poet! Promises Treatment Centers, which specializes in addiction, not only recommends its patients consider getting a pet , but even allows pets in its rehabilitation facilities, according to Dr. Kelloggs Co Uk! David Sack, CEO of Promises. Attention-deficit hyperactivity disorder , Blood sugar , Cortisol 1069 Words | 3 Pages. Exotic Pets COM/156 August 5, 2012 Exotic Pets Some families face the difficult decision of whether or not bringing home . a pet would be a wise choice, and An American Poet Essay the impact it will make on all the members of the family. Their lives will be changed in many ways for both the pet and monetary system the owner, so making the right choice of the type of pet is crucial for a positive experience. The most popular selection among families is a dog.
The Amercian Pet Product Association (APPA) is An American, a leading not-for-profit. Dog , Exotic pet , Ferret 1480 Words | 4 Pages. Pet Therapy 1 Does Pet Therapy Improve the Health of Those Who Use it? English Composition Pet Therapy 2 . This paper reviews the possible beneficial effects pet therapy can have on co uk promotions individuals in both a hospital setting, as well as the Hughes, An American every growing technique of generation home health care. Pet Therapy is Langston Hughes, An American Poet, a fairly new and changing technique in the health care field.
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thoughts on obtaining an length animal from an Langston Hughes, Essay animal shelter were, what factors do they look at when choosing a pet , and what are the benefits and . draw backs of adopting an animal from mirror focal length a shelter? Another research question was how the condition of the animal shelter affects people’s decision to adopt. We wanted to An American Poet know if the condition of the shelter deters or helps a person’s decision to adopt a pet from them because if it does then it is something that the shelter can work on improving. While these all. Adoption , Animal shelter , Dog 2698 Words | 7 Pages. probably noticed, essay writing assignments can pop up in any class. Price Bubble! An essay is a literary composition that expresses a . certain idea, claim, or concept and backs it up with supporting statements. It will follow a logical pattern, to include an introductory paragraph (make the claim), a body (support), and a conclusion (summary of statements and support). An American Poet! English and literature teachers use them on a regular basis, but essays are required in many other types of classes. Essay exams are also a. Abstraction , Essay , Fiction 876 Words | 3 Pages.
Name: Period: Due date: Persuasive writing/ Pet Peeve essay —9A Assignment: Write a pet . peeve essay related to israeli war 1967 frustrating habits and activities that particularly annoy you. Sample format- 1. Describe the annoyance in a little story. 2. Identify things you have done to remedy it. 3. Indicate whether or not the remedies have worked. 4. Make some closing remarks—perhaps a final solution to the problem. Subject: Your choice Purpose: To express displeasure about a particular annoyance or inconvenience. Casserole , Chicken , Essay 2036 Words | 6 Pages. disquisition, monograph; More 2. formal an attempt or effort. a misjudged essay synonyms: attempt, effort, endeavor, try, venture, . trial, experiment, undertaking his first essay in telecommunications a trial design of a postage stamp yet to be accepted. verbformal verb: essay ; 3rd person present: essays ; past tense: essayed; past participle: essayed; gerund or present participle: essaying e?sa/ 1. attempt or try. essay a smile Origin late 15th century (as a verb in the sense ‘test the. Definition , Essay , Gerund 608 Words | 4 Pages. Positron Emission Tomography (Pet Scan) refers you for a PET scan, you will be introduced to a fairly new medical imaging technique.
Since this emerging modality is so new, a lot of . the general public is not aware of what a PET scan exactly is. Hughes, Essay! This essay will help explain the concept of this modality and the characteristics of it that allow doctors to kelloggs co uk diagnose and manage the proper care for some of today's most devastating medical conditions known to man. Langston Hughes, Poet! Positron emission tomography, also called PET imaging or a PET scan, is a diagnostic. Alzheimer's disease , Medical imaging , Neuroimaging 1578 Words | 4 Pages. ?An expository essay is price bubble, a piece of writing where the writer presents opinions, points of view, ideas, concepts, arguments on a particular . Langston Poet! topic. It is usually a formal piece of writing with an introduction, a discussion, and a conclusion. Ang isang nagpapaliwanag sanaysay ay isang piraso ng pagsulat kung saan ang manunulat nagtatanghal ng mga opinyon, punto ng view, mga ideya, konsepto, argumento sa isang partikular na paksa. Ito ay karaniwang isang pormal na piraso ng pagsulat na may isang panimula. Article , Essay , Essays 2149 Words | 10 Pages. Exotic Pets The problem with exotic pet ownership has been escalating over the years, especially in kelloggs co uk the last ten to fifteen . years alone. Langston Poet Essay! Many state governments in the last couple years have been trying to pass laws and different measures to deal with this issues such as an Ohio lawmaker that is proposing a new law that would ban people from violence owning most exotic animals starting in 2014 (Weekly Reader News Addition) and in Tennessee where lawmakers pitch new exotic ownership rules which would ban.
Everglades , Exotic pet , Florida 1037 Words | 3 Pages. Semester 1, 2013 Assessment Task 2:Critical Essay IDEAS in MANAGEMENT Writing instructions and Marking Rubric This assessment task is . an Essay ESSAY . The RMIT College of Business requires you to use a particular style of essay writing which involves both the way the essay is structured and the way that you acknowledge other people’s ideas used in your work. The structuring of an essay is very clearly described in israeli war 1967 the RMIT Study and Learning Centre Essay Writing Skills Online Tutorial available. Article , Citation , Critical thinking 807 Words | 3 Pages. ? Essay Instructions You will write 4 essays (double spaced, 12-point Times New Roman font).
The first essay must . Langston Hughes, An American Poet! be 1,000–1,200 words, and the following essays must be 750–1,000 words each. Essay one corresponds to the essay one prompt as listed below. Mirror! Essay two corresponds with the Langston Hughes, Essay essay two prompt, etc. through all four essays . Of Computer First! Each essay is a separate assignment. In completing each essay , research must be conducted through 2–4 peer-reviewed, scholarly sources in addition to the Bible and the. Bible , Religious text 990 Words | 3 Pages. Bankers Adda How to write Essay in Langston Hughes, Essay SBI PO Exam? Dear readers, as you know that SBI PO 2014 Paper will also contain a Descriptive Test of mirror focal . 50 marks (1 hour duration), which will consist of English Language Comprehension, Short Precis, Letter Writing Essay ). So, here we are presenting you How to write Essay ? and few points to Langston Hughes, remember while writing an essay in the exam, which will be important for upcoming SBI PO exam.
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Food Service (Waitress Waiter) Resume Samples. Click the images to expand the Langston Hughes, An American Poet Essay, resumes to a larger size. We have three resumes, and violence in media detailed explanations for how to write your own below. If you are an entry-level candidate (or have never been a waiter before), click here. If you need a food service cover letter, click here. Attention line cooks, prep cooks, chefs, and other food service workers — Don’t see your job here?
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Present menus to patrons and answer questions about menu items, making recommendations upon request in a 70+ seat restaurant Assisted host or hostess by violence answering phones to take reservations or to-go orders, and by greeting, seating, and thanking guests Stored food in Langston Hughes, Essay designated containers and storage areas to price uk, prevent spoilage and Hughes, increase shelf life Presented wine samples for focal length, guests to taste and Langston Poet opened the bottles for them upon mirror their approval Served food and beverages to patrons, and prepared or served specialty dishes at tables as required. Certificate in Food Handling and Langston Hughes, An American Safety, June 2008. Bachelor of system Arts Degree in Culinary Arts, June 2007. Team worker who is able to adapt in highly dynamic and changing situations. Hughes, Essay! Excellent problem solving and communication skills, with a focus on history generation customer service Familiarity with Point of Sale terminals Bilingual (Spanish/English) Candidate uses a Combination resume format to emphasize achievements and Hughes, An American Essay skills, beginning with a Professional Profile introduction to present critical and relevant information Candidate bolds key waitressing skill keywords in history the Professional Profile section, and Langston Hughes, An American Poet lists her achievements after them Candidate emphasizes her ability to spanish monetary system, “upsell” customers on Langston Hughes, An American alcoholic beverages. Three Key Server Waitress Skills: 1. Salesmanship: Ability to convince customers to make extra purchases by persuasively presenting entree wine pairings, selling desserts, and convincing patrons to return to the establishment. 2. Communication: Ability to host, entertain, small talk, and speak fluidly in front of strangers at length.
Ability to work together with other food service workers as a team, often working in pairs for bigger tables. Ability to keep a cool head when dealing with irate customers. 3. Management: Ability to teach new hosts and waiters how to present menu items, how to use Point of Sale (POS) Terminals, and test trainees for memorization of food ingredients. Project Execution: Implemented new menu introduction strategies, increasing customer purchases of co uk promotions wine by 10% on average Management: Assisted in Hughes, An American Poet Essay the training of 6 new waiters, ensuring attention to detail and mirror length comprehensive understanding of restaurant methodology and Langston Hughes, Essay practices Awards and focal Recognition: Frequently praised for Poet, excellent service on restaurant online rating system Salesmanship: Deep and broad knowledge of wines and appropriate entree pairings Communication: Fluent in English and Spanish – Excellent verbal and house bubble uk written skills. Familiarity with Point of Sale (POS) and common restaurant machinery Able to memorize entire menu within a day, including ingredient combinations Proven ability to “upsell” alcohol, dessert, and Langston An American Essay appetizers to customers Bilingual Spanish and English. Waitress | Los Angeles, CA | 2012 – Present. Memorized restaurant’s wine stock and appropriate entree pairings, leading to kelloggs co uk promotions, daily wine sales averaging $180, fully 15% higher than company average Wrote patron’s food orders on An American slips, memorized orders, and promotions managed food resources in a 120+ seat restaurant Operated POS terminals to input customer orders, swipe credit cards, and Langston Hughes, An American enter cash amounts received Received in-depth training for co uk promotions, proper food handing techniques, including proper freezer placement, appropriate soup temperatures, and equipment cleaning processes. Hostess Waitress | Los Angeles, CA | 2010 – 2012.
Awarded “Employee of the An American Poet, Month” two months consecutively Bussed tables, presented menus, seated customers, and assisted waiters with drink orders Trained 3 new hosts in providing excellent customer service and conflict resolution techniques. Florida State University, Orlando, FL. Bachelor of Arts in English, May 2008. Three Transferable Skills for Food Service: 1. Customer Interactivity: If you have ever had any experience dealing with customers (whether you were scooping ice cream, greeting people at a front desk, operating a ticket booth, etc.), this type of experience is transferable into any other customer service job. 2. Arab! Technical: Have you ever swiped a credit card, operated a Point of Sale (POS) Terminal, or re-stocked receipt paper? All of these skills are transferable into Hughes, An American Poet, food service. 3. Communication: Bilingual ability, especially Spanish, will help your food service career chances significantly. Mirror! If you’ve ever had a job where you’ve had to speak in front of other people, that kind of communication ability is considered transferable.
534 Shelby Avenue, Los Angeles, CA 24542 * (433) 623-6234 * [emailprotected] Superior salesmanship skills, consistently outperforming company peers Friendly, outgoing, and charismatic personality well suited for a fast paced, customer service oriented restaurant Experience with Point of Hughes, Sale (POS) Terminals, with excellent basic math skills Working knowledge of wines, cocktail mixes, and other bartending skills Conversational in Spanish. Awarded “Employee of the Month” for consistently making achieving 15% above target sales Perfected menu presentation skills, providing customers a holistic understanding of the restaurant offerings, leading to more sales Trained 4 underperforming waiters in salesmanship methodology, increasing their sales to house price bubble uk, meet company average. Experience with 3 types of An American Poet Essay POS Terminals, receipt roll replacement, and coffee machine cleaning Familiarity with common restaurant bread cutting machines, dishwashers, and knowledge of equipment cleaning processes Excellent basic math skills, able to calculate and split bills in the event of house price POS Terminal downtime. Consistently scored over 90% satisfaction rating on customer feedback surveys Conversational in Langston Hughes, An American Poet Spanish (able to take orders from Spanish speaking customers.) Possess excellent conflict resolution skills in the event of violence in media customer dissatisfaction. University of South Carolina, Columbia, SC. Bachelor of Science in Marketing, May 2005.
4 Steps to Writing the Ultimate Server Resume. “Food service” encompasses many different roles within a restaurant, cafeteria, or other food service establishment, such as waiters and servers, line cooks, bartenders, hosts and hostesses, and busboys. A waiter takes orders from a happy couple. These roles fall into what are called the “front end” (customer service) and the “back end” (food preparation) of the establishments. This resume is Langston An American relevant to those of israeli war 1967 you with “front end” server experience.
We will teach you why this is an excellent resume, and how you can write your own in a similar fashion. As a professional food service worker, you may currently be writing your resume in order to: Find a new working environment Earn more money Attain a managerial role. Read this resume writing guide to ensure you achieve your goals. By the way be sure to read our Resume Writing 10 Commandments to Poet, understand the major rules that all resumes need to follow, including server resumes. If this seems difficult, you can always create a food service resume in history of computer first minutes with our widely praised resume maker.
1. Include These Key Server, Waitress, and Langston An American Essay Waiter Skills. For some quick help, here are the key aspects you need to arab israeli, include on a server resume. Langston Essay! Restaurant hiring managers will be looking for these specific traits to violence, decide if you’re a worthwhile candidate. Be sure to include these key server skills on your resume. Keep in mind that if you have any food service certifications, such as a Certification in Langston Hughes, Poet Essay Food Handling and spanish monetary system Safety, you should place it at the top of your resume. If you don’t have any, you can land more interviews and potentially increase your salary by Hughes, An American Essay earning one.
The National Restaurant Association offers certifications here. 2. Write a Convincing Career Objective. The first major section of your resume is called the Career Objective. This applicant’s Career Objective IMMEDIATELY puts her on the short list for an interview because she included relevant information throughout the objective. There are four reasons this example has a strong Career Objective. Pay particular attention to the bolded parts: 1st: It immediately states years of house experience: 7+ years of experience in food preparation and service…
2nd: It indicates earned titles or certificates: Certificate in Food Handling and Safety. 3rd: It emphasizes deep knowledge of the An American Poet Essay, business: Keen knowledge of wines, entrees , and focal length the responsibilities of a successful restauranteur. 4th: It states the position she wants to fill: “Aiming to…effectively perform a management position at your restaurant. “ In the eyes of a hiring manager, this applicant’s Career Objective IMMEDIATELY puts her on Hughes, An American Essay the short list for an interview because she included great resume builders throughout the objective. It is also well written, and arab israeli war 1967 targeted at the managerial role she wants to An American Essay, fill.
Good news! Food service manager roles are projected to increase by price 11% through 2022. It’s very important to Hughes,, remember that the Career Objective does not relate to what YOU want from the job, but rather what you can do for the company . In this way, the applicant makes a convincing argument that she’d be an asset to history, the company in a managerial role. Our step by Langston Hughes, Essay step Career Objective writing guide can give you concrete ideas about how to write your own. 3. Describe your Server Experience with Numbers. Adding numbers to your job description bullet points will help the arab, hiring manager grasp the size and Langston Hughes, scope of your responsibilities, and give them a clearer mental picture of your experience. By quantifying your resume, it will immediately become better than the vast majority of your competition. The easiest way to do this is to simply write how big your food establishment is, and how many seats it has. The applicant does this twice for the two establishments she worked in, as you can see from the bolded text below: Write patrons’ food orders on mirror focal length slips, memorize orders, or enter orders into computers for transmittal to Langston Hughes, An American Essay, kitchen staff in kelloggs co uk a 150+ seat restaurant Present menus to Essay, patrons and answer questions about violence in media, menu items, making recommendations upon request in a 70+ seat restaurant.
Even by Hughes, An American Poet making this simple addition, your resume will immediately be better than the vast majority of your competition. If you really want to mirror focal, blow away the hiring manager, you’ll need to do more complex research, like this example: Memorized restaurant’s wine stock and the meals they should accompany, leading to daily wine sales averaging $150, fully 20% higher than company average. Do you know how much you make in An American Poet Essay sales daily or monthly? You can expect to make an average of $47,960 per years as a Food Service Manager. Most restaurants — especially big chains — will track their servers’ sales statistics for in media, the purposes of budgeting (and, of course, to cajole low performers). You can ask your manager to see these statistics, and include them on your resume.
Even if you didn’t perform spectacularly (like the Essay, applicant), simply including this information in house uk your resume will indicate to the hiring manager that you are self-motivated and hard working. This is called writing an Hughes, An American Essay, “achievement oriented” resume — and monetary these tend to land the most interviews. Bonus: Action Verbs for Your Server Resume. 4. Include Relevant Additional Skills. Your Additional Skills section should not list your hobbies and interests, unless they are relevant to the job. Being bilingual in Spanish and English is a valuable asset to have, especially for Langston An American Poet, a managerial position. (For instance, a wine connoisseur would be a valuable asset to house bubble, a restaurant that sells wine.) Since you are a professional food service worker, regardless if you are crafting a server resume or one seeking a more supervisory role, you should definitely include these bullet points in your Additional Skills section to build a stronger resume: Familiarity with Point of Sale terminals Problem solving and communication skills. If you also happen to Langston Hughes, An American Essay, be bilingual in Spanish and monetary English, that also tends to be a valuable asset to have in a US based restaurant — especially for a managerial position.
Candidate emphasizes having a Certification in Food Handling and Safety Candidate places Education Section first due to Langston Hughes,, having recent school experience Candidate mentions her high customer satisfaction rating. Getting the Education Section Right. All entry-level candidate resume must begin with the education section. Although this candidate has had prior work experience, it was as a trainee, or as a part-time worker. The most important reason the applicant is arab considered entry-level is because she just recently graduated from community college . This applicant has educational experience related to food service (Certificate in Food Handling and Safety, BA in Hughes, Food Science). Understandably, you may not — and that’s fine. If you have no experience whatsoever, you’ll need to house uk, write a very convincing cover letter that the employer should take a chance on you. The education section on An American Essay an entry-level resume can be more detailed and whimsical than a professional resume , because it’s likely that you don’t have prior work experience. Of Computer! The hiring manager will be interested to know if you are generally an active person or not.
Therefore, you can include information about: Clubs you’ve joined Greek life you participate in Relevant coursework GPA (if above 3.5/4.0) Other Good Food Service Industry Samples. Waiter – Newjobs.com (Note: One of the few decent resume samples in this industry on the net. The Professional Experience section introductory paragraphs are a bit overdone, and could instead use more bullet points. Otherwise, this is a great sample.) Waiter- career-development-help.com (Note: A simple, but effective resume. Langston Hughes, An American Poet Essay! Has a well done “Professional Profile”.) Cook – CC.edu (Note: Overall an excellent resume, although the Work Experience section is not formatted very well.) Share Food Service (Waitress #038; Waiter) Resume Samples Our code geeks and HR experts are proud to war 1967, introduce our new Free Resume Builder software to help you land more interviews in today’s competitive job market.
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Cosmetics Manufacturing Business Plan. The U.S. cosmetics market grew by over $1 billion in 1999. (A rate of 6.6%.) A major factor in the growth of this segment was the impact of niche lines with spa positioning. Clear divisions between categories are becoming blurred. Hughes, Poet Essay! The Spa theme now touches on arab war 1967, virtually all product categories. Aromatherapy has gained mainstream acceptance and Langston An American Poet Essay is present in history of computer first all product categories.
All categories (except Men's) experienced growth. 1999 sales (x$1,000) and growth by category broke down as follows: Within the market there are several distinct channels of Langston Hughes, An American distribution/price point classifications. They are: Prestige--department and specialty stores (Macy's, Neiman-Marcus, Fred Segal and Sephora) Broad--mass merchandisers, cosmetic discounters, drug stores, food stores and wholesale clubs (Costco, Sam's Club, etc.) Alternate--direct sales (Avon, Mary Kay) Specialty--(Body Shop, Bath and Body Works), Spas and Salons. Of these categories Alternative accounted for the largest volume ($7,288,000,000), the largest growth rate (+8.4%) and the largest market share (36%). Broad was ranked second at $6,645,000,000 in sales, a 6.4% growth rate and a 33% share of promotions market.
Prestige was third at $6,112,000,000 in Langston Hughes, An American sales, a 4.5% growth rate and a 31% market share. For the violence purpose of this analysis we are focusing solely on the female market. Therefore our potential customers base (for the Hughes, Poet Essay purpose of developing projections) does not include any statistics or provisions for male consumers. We have used the demographic report for spa goers conducted by spa weekly as a basis for our assumptions. Based upon this survey the spa goer is house price bubble predominantly female (85%), well educated (46% attended college), and Poet crosses income levels (26% earn less than $35,000; 32% earn between $35,000 and $74,999 and 42% earn over $75,000). Using this demographic as the basis for our methodology we developed our potential customer base with the following parameters: Women with some college between the first ages of 25 and 65. We completely discounted women with no college, women between 18 and 25, women over 65 and the entire male population.
It is estimated that the female population will grow at a rate of 5.18% annually from Langston Poet 2000 to of computer generation 2025 (source: the U.S. census bureau). This data is for Langston Hughes, Essay, the entire United States. Of the spanish monetary system 33,642,000 women represented between the ages of 25 and 65 who attended college, 29,293,000 (87%) reside in major CMSA's. We recommend using LivePlan as the easiest way to create graphs for your own business plan. We recommend using LivePlan as the easiest way to create automatic financials for Hughes, An American Poet, your own business plan. The cosmetics industry is in history a state of flux. Traditional brands (Revlon, L'Oreal, Lancome etc.) are viewed as old. The consumer is looking for more holistic and healing benefits from her skin care products. She is no longer content with just the appearance benefits offered by traditional brands. The Body Shop brought her an awareness of cruelty free and natural products.
These initial nudges lead to today's consumer being more informed and Hughes, An American Poet Essay more inquisitive about the benefits of arab war 1967 her personal care products. Her skin creme needs to protect her from the suns damaging rays, moisturize her skin and reduce the effects of Hughes, Poet aging. She is seeking relief from the effects of a hectic 24/7 lifestyle. She has learned the benefits of herbal therapy and aromatherapy. She has either experienced or read about the benefits (both physical and kelloggs co uk promotions emotional) of a Day Spa. Traditionally the dynamics of the industry have favored large houses because they can fund the major advertising and Langston An American Poet Essay marketing campaigns associated with this industry. Today an underground (or gorilla) marketing effort can be more effective in gaining credibility with this market segment. In the past the volume of product required to produce a batch, and the cost of producing packaging have favored the larger players.
Today, technology has evolved to allow the efficient production of small batches. House! Packaging resources exist that allow for efficient cost controls and Hughes, An American Poet rapid delivery of these components. In brief, the advantages of size that created barriers to entry for in media, new players have been swept aside. The cosmetic giants still hold a dominant position in Langston Poet this industry and they will most likely continue to. But they have realized the need to acquire new brands and to keep their affiliation in the background. LVMH and Lauder have done an house excellent job of Poet Essay identifying emerging brands and acquiring them. In recent years names like MAC, Bloom, Bliss, NARS, Fresh and Kiehl's have been acquired.
This strategy indicates that a few of the traditional big players recognize the benefits, for themselves and the industry, of arab emerging niche brands. Add to this equation the growth of the day spa industry in the United States over the last 20 years. In 1980 there were 25 day spas in America. By 1990 that number had risen to 200. Today there are over 3,000 day spas in the U.S. and 300 in Langston Poet Canada. History Of Computer First Generation! Americans are beginning to Hughes, An American Essay understand the benefits and pleasures of taking care of themselves. Because we will develop our brand image and market positioning primarily through our skin care line, we will focus our competitive review on that segment of the kelloggs co uk market. The skin care market is very broad. It includes products labeled as body creme that range in price from $10 for a five-ounce container to over $300 an ounce. Our market positioning will be in the lower price quadrant of high quality natural products. Our primary competitors for this customer are:
Kiehl's : Founded in 1851, this brand has an image that is well established with the consumer. Their main strength has been that the products work. Langston Hughes,! Kiehl's has been a family business for four generations. The products are being made in small batches in a New York City facility. Arab Israeli! They have a wide and Langston Hughes, An American Essay varied distribution strategy. Their packaging and violence labeling is very clinical in appearance. In recent years the Hughes, brand has experienced almost geometric growth. This has caused them serious internal problems. Of Computer First Generation! They have been unable to meet demand and have stopped adding customers.
In spring 2000 Estee Lauder acquired them. According to internal sources Lauder will move the manufacturing to OEM facilities and shut down the internal capabilities. They plan to Langston Poet focus growth on traditional department stores and on a roll out of Kiehl's own stores. The obvious plus of this marriage is the availability of cash and history of computer first generation technical resources. The potential risk is that Lauder will associate the brand closely with Department stores and that the Hughes, An American OEM manufacturing will result in the changing of certain formulas and monetary system a reduction in product effectiveness. Aveda : Founded in 1978 by Hughes, An American Essay Horst Rechelbacher (an artist), Aveda has become synonymous with quality hair-care products and salons. They are distributed, worldwide, by over 3,000 Aveda salons. Spanish System! It has nurtured a well-defined image and secured a very effective distribution network.
Aveda salons are a combination of licensed properties and Essay company owned locations. Their product philosophy is centered in Ayurveda healing and aromatherapy. Recently Estee Lauder acquired them. Clinique : Clinique was launched in 1968 with skin care and makeup products that are all allergy tested and fragrance free. Clinique products are marketed as part of a three-step system: cleanse, exfoliate and moisturize. The products are marketed primarily through department stores.
In recent years their image has become dated. Arab Israeli War 1967! Clinique makes a significant amount of their sales through bonus week at department stores. The 18 to 35 crowd does not consider them current and their product development hasn't kept pace with changing consumer awareness. Clinique is a division of Estee Lauder. Fresh : Fresh distributes body and skin care products through their own stores, a consumer catalogue and wholesales globally to Hughes, An American department and specialty stores.
Their products are more fashion influenced than treatment based. They currently have two stores in New York City and one in Boston. Arab War 1967! Their target market is younger and less affluent than Bluespas'. Essential Elements : A former stock analyst started essential Elements in 1995. The products are botanical based natural body cremes and lotions. They are distributed primarily through day spas and Langston Poet Essay specialty stores. Informed sources say they will be launching a consumer catalogue. Their main target for increasing distribution is through day spas and resorts. 4.3 Target Market Segment Strategy. Because Bluespa is a combined retail (direct to end user) and wholesale (to the end user through a reseller) strategy our target customer must be broken into two distinct groups, the end user and the reseller.
Our targeted end user is between the ages of 24 and kelloggs co uk 65. They are urban professionals with at least some college. This consumer has an active lifestyle. Hughes, Poet Essay! They are concerned about social and environmental issues. Mind and body wellness are important to them. They belong to a health club; take yoga, pilate's or tai chi lessons. Co Uk! The effects of aging and the maintenance of a youthful appearance are a part of their life. A recent survey conducted by The American Spa Industry revealed the following demographic for An American Poet, day spa goers: 85% are female, 46% have some college and 39% are college graduates, 63% are married, 32% have an annual income between $45,000 and price $74,999, 40% have income above $74,999 and 26% have incomes below 45,000, 47% are between 34 and Langston Hughes, An American 52 years of age. They are predominantly female.
They are well educated. Kelloggs! Between 1993 and Langston Hughes, Poet Essay 1998 20% more BAs and MBAs were awarded to women than men. Women received 59% of all associate degrees, 55% of bachelor degrees, 53% of masters' degrees and 40% of doctoral degrees earned in the United States. Today college campuses are over 60% female. The buying power of this segment of the market continues to grow. There are currently over 109 million female consumers.
Their buying power is estimated at $4.4 trillion. (In comparison, the junior market is estimated at $100 billion). In 1997 64% of working women earned more than one half of the family income. Mirror Length! Today, businesses owned by women generate over $3.6 trillion in annual sales. Of the net increase in the workforce between 1992 and 2005, 62% are projected to be women. In retail the female consumer is the primary decision maker in 85% of households. Women buy or influence the purchase of Hughes, 80% of consumer goods.
Their increasing educational attainment makes young women even more sophisticated and demanding consumers. Today's female consumer is living a transactional life with multiple constituencies. Her life is on fast forward. In the last few years the sales of anxiety drugs to this consumer has surpassed the monetary system sales of anti-depressants. Her definitions are shifting, blurring the lines between home and office; private and public; professional and casual; even male and female. Age has become irrelevant. Life stages are no longer defined cleanly by age. (A 44-year-old first-time mother has much in common with a 22-year-old first-time mother.) Links between generations and mindsets are becoming very spread out. Today's female consumer defines herself more by Hughes, An American Essay mindset or approach to life than by age. Parents and teens are often on parallel treadmills. Arab! The older segment is interested in staying young and the younger segment is acting older.
In addition there has been a democratization of luxury. The upper-class family group is massive. More than eight million households have incomes above $100,000. Luxury spending is growing four times faster than overall spending. Working women of all ages have more money and Langston Poet Essay they are spending it on personal luxuries. This is a reaction to the chaos of 24/7 consumerism. She'll buy, but she wants more than just another product. She is house uk not seeking empowerment--she is empowered. She is Langston Hughes, Poet choosing to take better care of herself and others. She is looking for peace, solutions and fulfillment.
Purchasing has moved beyond price. The Price:Value ratio has become more meaningful. She is seeking a value added experience or product. Our strategy of combined channels of house price distribution allows us to fit into Hughes, her schedule while our product philosophy provides her with the violence benefits she is seeking. Our target customers (vs. end user) for wholesale distribution will be resellers who recognize the An American Essay needs of this consumer and who she identifies with. We have used the term resellers because they will not be limited to retailers. We will reach the consumer through four distinct reseller channels. Most high-quality day spas and health clubs (and many upscale spas at co uk, resort properties) use generic products. (Much like the hair salon industry before Aveda.) Our goal will be to develop affiliations with select spas in urban areas and vacation destinations. Our manufacturing partnerships will allow us to offer these customers bulk product at favorable prices to Hughes, An American Essay them while allowing us excellent margins.
Our target retailer will be lifestyle-based rather than the typical soaps and kelloggs promotions potions or natural product retailers. These retailers exist in almost every city. Whether it is Wilkes Bashford in San Francisco, Mario's in Seattle, Harold's in Langston An American Essay several south central cities, Fred Segal in Los Angeles, Bergdorf Goodman in New York or Colette in Paris. These retailers have developed a loyal and sophisticated customer base. They understand the concept of lifestyle. Sephora is the major force in this category. This category is composed of what was once called Carriage Trade retailers. Violence! We will limit our distribution within this segment to Saks, Niemans and Langston An American Poet Essay Barneys. The U.S. cosmetics market (measured in shipments from manufacturers) grew by over $1 billion last year. (A rate of 6.6%.) A major factor in the growth of this segment was the impact of niche lines with spa positioning. Clear divisions between categories are becoming blurred.
Spa theming now touches on arab israeli, several product categories. Aromatherapy has become mainstream and is present in all product categories. All categories (except Men's) experienced growth. The categories are: Skin Care--facial treatment and Langston Hughes, An American Essay sun care Color Cosmetics--face makeup, eye makeup, lip color,nail color, applicators and organizers Women's fragrances--perfumes, colognes, fine fragrance and ancillary products Body Bath--all hand and body care, bath and shower products (not included in fine fragrance) and aromatherapy Men's products--fragrances and ancillary products specifically for men's treatment. Within the market there are several distinct channels of distribution/price point classifications. They are: Prestige--department and specialty stores (Macy's, Neiman-Marcus, Fred Segal and Sephora) Broad--mass merchandisers, cosmetic discounters, drug stores, food stores and wholesale clubs (Costco, Sam's etc.) Alternate--direct sales (Avon, Mary Kay) Specialty--(Body Shop, Bath and Body Works), and Spas and salons. Of these categories Alternative accounted for the largest volume ($7,288,000,000), the largest growth rate (+8.4%) and the largest market share (36%). Broad, was ranked second at $6,645,000,000 in sales, a 6.4% growth rate and a 33% share of market.
Prestige was third at $6,112,000,000 in sales, a 4.5% growth rate and a 31% market share. The very narrow spread between Prestige and in media Broad is indicative of the consumers desire for quality products rather than price point driven creams and Langston Hughes, An American Poet Essay lotions. The growth of the history of computer first Body and Langston An American Bath category and the Alternate channels is history of computer first being driven by three major market influences: An acceleration of Langston Hughes, An American Poet Essay cross distribution creating new opportunities for branded day spas and catalogues. Pampering has taken a front seat in focal the consumers mind and Langston Hughes, An American Essay is viewed as a need rather than a want. This has created an opportunity for monetary, new spa lines, spa-oriented products encompassing aromatherapy and new age positioning. The day spa influence is creating consumer awareness of the Hughes, An American Poet benefits of violence quality skin care and body bath products. Today's skin care customer is looking for magic. She wants to believe that there is Langston Hughes, An American Poet a potion in a bottle that will erase her wrinkles. Consumers spent a record $11 billion on skin care alone in 1999. Spanish System! Approximately $3.6 billion (32.7%) of that was spent on upscale creams.
The baby boomers, who don't want to Langston Hughes, An American Poet age without putting up a fight, have been spurring this growth. But even men and women in spanish system their early 30's have been turning to expensive creams and lotions. Most manufacturers believe this is being driven primarily by vanity. At Bluespa we believe it is Langston An American Poet Essay a result of a better-educated consumer base and easier access to information. We believe that you only need to look at the proliferation of personal trainers, gyms, spas and yoga schools, the awareness of vitamins and the benefits of eating and living healthy for both mind and body. These indicators are not unrelated and we believe they signal a change in values and lifestyle rather than just a fashion trend. While it may well have been spurred on by the growth in violence the stock market and the general economy, we do not believe that it is dependent upon the continued rapid growth of these factors. Once the consumer has recognized the benefits of these products they will not be willing to simply give them up. The two major growth categories within these segments are face creams and anti-aging creams. In face creams the Langston hottest new product is Creme de la Mer. This creme was formulated from, Alfalfa, Citrus, Kelp and Vitamins by a NASA physicist to heal scared tissues.
A five-ounce bottle costs $1,000. Kelloggs! In interviews women have described it as magical. Demand for Langston Essay, these products is arab israeli so high that retailers have begun to limit the quantity a customer can buy. When the cream was introduced in Hong Kong last September there was a waiting list of more than 500 people. When Sisley, another high-end facial creme, hit the shelves at Saks in San Francisco (at $300 per ounce) the Langston An American Essay store had trouble keeping it in history of computer generation stock according to the cosmetics manager. Certainly these are not your mothers' facial creams.
This new generation of creams is more scientifically advanced than anything previous manufacturers brought to Langston Hughes, Essay market. Price Bubble Uk! Research has shown that alpha hydroxy acids, retinol and anti-oxidants can smooth out wrinkles and even out irregular pigmentation. Other natural ingredients can speed up the regeneration process of skin cells, tone the skin, clarify the complexion, and reduce wrinkles as well. Langston An American Poet Essay! Even the legendary firm La Prairie, who pioneered sheep placenta in its formula and has women flying to spanish monetary system Europe to use it, has begun to shift formulation to vitamins, anti-oxidants and herbal extracts. Many manufacturers site the high cost of research as a major reason for the high price of Poet their products. However this new trend is more a returning to age old, time proven, natural remedies than new science. One noted chemist and cosmetics researcher recently stated that charging more than $100 for a vial (ounce) of violence any serum is unwarranted. An American! She stated that while there are some very special ingredients that are costly, when prices go above this level it is just maxing out arab war 1967 snob appeal. When you combine these facts with the Langston Poet Essay rapidly increasing level of consumer education and the demand for a price-value equation, you can begin to in media see the market niche that is developing for high-quality skin care at price points reflective of their ingredients and value. Your business plan can look as polished and professional as this sample plan.
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