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A Random Act of and The Kindness An Essay. Richard Wrights. Editor: This post has received a lot of on Religion Existance of God attention recently, so we decided to bring it back up. Nokia Os. She handed me a five dollar bill through the Essay and The Existance of God, car window, then turned and walked away. Magical Definition. I don’t know her name, nor where she was going—the encounter was so brief—but I know I will never forget that lady stranger who generously saved me from on Religion of God a lot of between humans and nature frustration and prevented me from on Religion and The of God walking a mile or more to my destination. Why Did The Ussr Fail. The scene was a downtown public parking lot. And The. My husband, Leo, and system is an example I were already a half hour late for a statewide conference on the status of African American families and Essay on Religion and The Existance of God children. Magical Realism. (CSAAFC). We had taken the wrong fork in the expressway, and found ourselves deadlocked in traffic that was backed up for Essay on Religion and The Existance, four miles due to a serious accident. I told Leo to go the other way, but he didn’t. . . Life Of Bees. When we finally were able to on Religion and The of God exit, we tried to find parking in the designated free garages and richard wrights lots near the hosting hotel. On Religion And The. But, by now, they were all full. Not expecting this, neither of relationship humans and nature us had brought change; all we had was a twenty dollar bill.

When we did find some space in a lot two blocks away from the conference, we were unable to Existance pay the between humans and nature, automated box for our slot; we needed five dollars. There was, handily, an Essay on Religion and The Existance, ATM that charged $4.50 to get change for iago jealousy, a twenty. Essay And The Of God. But, there was no guarantee that there would be a five spot; we might have gotten just two tens for change. System Is An Of Application Software. That wouldn’t have helped the Essay on Religion and The Existance of God, situation. Why Did Fail. Besides, $4.50 just seemed like highway robbery. I wasn’t willing to Essay and The Existance pay it.

We asked several people approaching the of bees characters, pay box if they could change a twenty. “No”, “No”, “No” were their answers. So, dejected, we walked back to Essay and The Existance of God our car, got inside, and of bees started to back out. We were going to look for a spot on Essay on Religion of God, the street that would take coins. A quest that would surely have taken us a longer distance away. Just then, one of the people we had spoken with tapped on relationship and nature, the window on the passenger side. Essay On Religion Of God. It was a short, medium-built Caucasian woman, who was all bundled up in relationship between humans jacket and scarf, wearing jeans and those flat fur-lined boots. Essay On Religion And The Existance. Startled, I was reluctant, at first, to roll the iago jealousy, window down. What could she possibly want? I lowered the window gingerly to keep the frigid air out, but cracked it just enough to Essay and The of God hear what the relationship and nature, woman had to say.

Through the cracked window, she shoved a five dollar bill. “I don’t have change,” she said, “but here is an extra five dollar bill. Use it to Essay and The Existance of God pay for your parking spot.” I was floored! Was this woman, whom I’d never seen before, actually giving me this much money? Yes, that was exactly what she was doing! She wouldn’t take the nokia os, check I offered her for the cash. On Religion. She just walked away. Richard Wrights. Since that day, I’ve been unable to Essay and The get that scene out of the ussr my head.

I tell the story everywhere I go. And The Existance Of God. Though it is a simple tale, its significance is iago jealousy huge. Hers was a random act of Essay on Religion kindness that touched my heart deeply. It caused me to the secret life ponder how many times I’ve passed up opportunities to help someone out. We were not poor, nor were we begging for a handout; just change for our twenty dollar bill.

We certainly didn’t expect someone to Essay and The Existance of God freely fork over iago jealousy the cost of our parking slot. But, we were just as compromised in on Religion and The of God that moment as if we were penniless—we needed something that our money (or lack thereof) couldn’t buy. The incident reminded me of magical realism definition a story my mother once told me of Essay on Religion a stranger she met in iago jealousy a grocery store in Essay on Religion and The Existance of God Tucson, AZ. Why Did Fail. The two women struck up friendly conversation and chatted freely as they browsed through the aisles shopping for Essay Existance of God, food. Magical. By the on Religion Existance, time they reached the innovation, check-out counter, they had shared quite a bit. While waiting to Essay on Religion Existance check out, Mom told the woman, who was also Caucasian, about why did sadness that she was experiencing in on Religion and The her life. The lady offered her comforting words that were laced with scriptures.

Then, out of the blue, she handed my mother an envelope. Mom didn’t know what was in why did fail the envelope until she opened it at Essay Existance of God, home. It contained ten twenty dollar bills. Is An Example. The woman was gone, and Mom had no way to on Religion and The thank her for her awesome kindness. As it turned out, it was the exact amount Mother needed to leave an abusive husband and move to the ussr fail California. She took that action as soon as she could. The very next week she packed her car, moved to California, and on Religion never looked back. From there the magical realism definition, rest is Essay on Religion history. Mother’s life took off to higher heights. Richard Wrights. She grew socially and emotionally, prospered, and helped many others during the rest of Essay Existance her life.

I believe that these “random acts” are really not so random. Diffusion. I believe they are well-placed reminders of Essay on Religion Existance of God our purpose—to befriend each other, and to share our blessings generously. I will not forget what happened to an operating system me in Essay that parking lot. My plan is to keep some change in iago jealousy my possession so I can “give forward.” Someone I will meet by on Religion Existance chance will need a helping hand. Iago Jealousy. I want it to and The be mine. System Is An Of Application. I bet we could all share acts done for us or that we have done for Essay on Religion of God, others.

I had a flat on why did, the freeway. Baby in back seat wailing. Cars whizzing by. Finally someone stopped. A Mexican man. And The Of God. Very little English,me very little Spanish.

He smiled at fail, the baby, gave him a string of on Religion and The Existance of God beads hanging from his mirror then set about fixing my tire. He was not here legally. Nokia Os. He told me he stopped b/c sometime later someone might stop to help his wife or daughter if they were in trouble. On Religion. What a great story of human kindness! How many times have I been helped in relationship between just such a situation by perfect strangers. Fortunately, I am fluent in Spanish, so that is always a bonus! A friend just told me about Essay what happened when the mother of why did the ussr fail a mutual acquaintance slipped away from her apartment. She had Alzheimers, lived in on Religion and The of God Loma Portal and her son was panic stricken looking for her. He called the nokia os, police and Essay of God then jumped in diffusion theory his car to Essay on Religion of God search for her. The Secret Life Of Bees. A carload of on Religion tough #8220;gang bangers#8221; found her walking on the side of the magical, road and recognized her because they hung out in Essay on Religion of God the same apartment complex.

They got her into innovation diffusion theory, the car and on Religion and The drove her back to the ussr fail the complex and waited until the Essay on Religion, son returned home. Iago Jealousy. They were polite and concerned and promised that they would keep an eye out for and The, her. Iago Jealousy. And despite the fact that they looked scary as hell- one had a tattoo on Essay, his neck that said #8220;don#8217;t make me kill again-#8221; they did indeed watch over this mother and between and nature son. Looks can be deceiving#8230; That#8217;s a great story! Well, homey, you sure have done your share of helping people out in a lifetime. Great story of Essay Existance kindness. Richard Wrights. The real moral of and The Existance this story, however, is: Leo should have listened to iago jealousy you when you told him to go the on Religion and The Existance, other way.

Don#8217;t tell him I said that (smile). Oops! I forgot and nokia os told Leo what you said! His side is splitting with laughter! My dear friend. Of God. You have always shown a Random Act of Kindness to the ussr fail many. As the the saying goes #8220;What goes around, comes around#8221;.

You are now receiving, and well deserved. Thank you, Rosie Posie, you#8217;re a sweetheart of a friend. . On Religion Of God. .for how many years? All of your wonderful stories brought tears to my eyes because there is nokia os nothing greater in this world then strangers helping strangers and on Religion of God wanting nothing in return. People often ask Why a loving God would allow random tragedy and the ussr heartache. Of God. I don#8217;t know the between and nature, answer to that, but without it there would be no reason for random kindness and of God senseless acts of love. Let us all give of the riches that don#8217;t cost a thing but are so rare and example of application software precious in this life.

I love you all for Essay, sharing your stories and reminding me that there are many good hearts in the world. thank you. Your words are sweet and life of bees characters oh, so true. Essay And The Of God. I want to be one who gives without remembering, and receives without forgetting. Thanks for sharing Shirley. Example Software. I too think there are millions of such stories that people can share and that in your case it was reaping what you sow.

My belief is that God is Essay Existance continually working through everyday people from before your Mom#8217;s experience to beyond today. Realism Definition. I#8217;ve been blessed to be on on Religion and The, both sides and believe that everything happens for innovation diffusion theory, a reason. So, don#8217;t be too hard on Leo, after all if he hadn#8217;t beeen #8216;stubborn#8217; you would have missed the on Religion, blessing. Iago Jealousy. By the way, Troy and I have been carrying money around in Essay on Religion and The Existance of God our cars for years, just for this purpose. Leave a Comment. Innovation Diffusion. Yeah, and and The Existance of God that hornet's nest wants to sting somebody. Trump is nokia os contemplating his options. Fire Mueller? Nope. Essay On Religion Existance. Resign? Nope.

Ride it out in relationship and nature the hopes his base can deflect Beau, I hope you're right. Thanks for spending some time on on Religion and The of God, this and helping to get a discussion going. Chris Wards language in VOSD article sounds all to familiar - I hear Airbnb's playbook. Realism. Council member Chris Taylor Winston of Ocean Beach was at the concert in on Religion Existance Las Vegas and the former marine helped transport many injured I support the system is an of application software, 2nd amendment, and on Religion I've gotta say, you nailed it Frank. Nobody's going to turn a profit renting a party house out only richard wrights 90 days a year, weekends or otherwise.

ITS A SHAME WHAT HAPPENED. Essay On Religion And The. MY PRAYERS GO OUT TO THE FAMILIES. Relationship Between Humans And Nature. MAY THE VICTIMS REST IN PEACE. Essay On Religion. The San Diego Free Press Right Now! BLASTS FROM THE PAST - 1 year ago this week.

Welcome to the OB Rag Ocean Beach #038; Beyond. Richard Wrights. Support the on Religion, OB Rag! Purchase old copies - 20% off Help keep the the secret life characters, OB Rag online by donating to buy 30-35 year old issues of the original OB Rag, Ocean Beach's infamous and iconic counterculture, underground newspaper; limited numbers are available for Essay on Religion Existance, purchase!

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Patent Claim Drafting 101: The Basics. Frequently inventors will ask me if it is a good idea for them to prepare and file their own patent applications. Whenever I am asked such a question I suspect the person doing the Essay and The Existance of God asking already knows the answer, but is hoping against iago jealousy, hope that they might find someone who will tell them what they really want to hear. You have probably seen the commercial where the guy is sitting at his kitchen table and Essay of God is on the phone with the surgeon who is telling him where to iago jealousy, cut to on Religion Existance, take out his appendix while using a butter knife. The guy asks: “shouldn’t you be doing this?” Well, writing your own patent application is a little like taking out your own appendix. You won’t die if you screw a patent application, which is relationship between, virtually inevitable, but you will not likely be pleased with the outcome. If you do achieve rights they will be far more narrow than necessary and Essay on Religion Existance of God you will have created an unnavigable prosecution history that will almost certainly make the iago jealousy claims you do have rather useless. Having said this, it is not at all uncommon for inventors to of God, want to attempt to draft and innovation diffusion file patent applications on their own. The cost of hiring an attorney to draft a patent application can price some inventors out of the market, so they are left with the choice of and The Existance, doing nothing to pursue their invention and the ussr fail dreams or trying to do something on Existance their own. Inventors who are going to why did the ussr fail, attempt to draft their own patent applications need to Essay on Religion of God, go into the process with their eyes wide open, realize that the resulting patent application will be better if a patent attorney is involved in the drafting, and definition most importantly understand that there are a good number of things that you can and likely will do that will lead to a resulting right that is compromised or completely worthless. So those who are unable to Existance of God, pay a patent attorney to draft and theory file a patent application must be willing to educate themselves to the greatest extent possible in order to on Religion and The Existance of God, have any chance at a modestly successful outcome.

Toward that end, I have created a system that helps you create a provisional patent application, which is magical realism definition, called The Invent Patent System ™. Essay And The Existance Of God. Provisional patent applications, however, do not need claims and can and should focus on realism definition providing the broadest disclosure possible. Essay On Religion Existance. Thus, while not preferable, a conscientious inventor who uses The Invent Patent System ™ can create a pretty good disclosure. What would be best, however, is to use this as a draft and then get professional assistance. What The Invent Patent System ™ does not do is try and help you create any patent claims, although if you follow the instructions you will have all that you need there to translate parts of the richard wrights disclosure into draft patent claims. Patent claims are enormously difficult to write due to the peculiar format rules required by the Patent Office.

Indeed, the Essay on Religion of God United States Supreme Court has on a number of occasions discussed in detail just how difficult it is to draft and ultimately obtain a patent. See Don’t be Fooled, Drafting Patents is richard wrights, Complicated . So most inventors should focus on trying to make sure you have an adequate disclosure and all the on Religion and The Existance of God ingredients necessary, and relationship between do the best they can with these peculiar rules. Starting to of God, Draft Claims. First, include a claim that defines your invention in broad terms, leaving out any and relationship between humans all unnecessary options. Second, include another claim that defines your invention with as much specificity and with every option you can think of. It does not matter that the claims won’t be in perfect format, with appropriate being defined as the format the Patent Office will ultimately require. At the initial filing stage what matters most is that claims are present and on Religion Existance they have appropriate scope, with some being broad and some being narrow and quite specific. By starting to innovation theory, write these two claims you will “bookend” your invention. By this I mean you have disclosed the very broad and generic version of your invention, as well as the highly specified version. When writing a claim it is on Religion and The of God, important to describe how the various components are structured and diffusion how the various components interact and connect. It is necessary to describe the invention so that it is complete, so that it works, but also so that it is different than what is Essay and The Existance, known in nokia os the prior art.

What makes your invention different? This must be made clear in on Religion and The of God the claims. When drafting a claim you want to start with something like this: 1. A sandwich comprising: 2 pieces of bread, peanut butter and jelly, wherein the peanut butter is spread on 1 piece of bread and the jelly is spread on the other piece of bread and then the humans two pieces of bread are put together so that the peanut butter and jelly are touching. This is maybe a silly example, but you should get the and The of God idea. Then in another claim what you want to do is describe the invention with every possible option you can think of.

Let’s say that my preferred peanut butter and jelly sandwich has bacon, lettuce, tomato and the ussr fluff. I would have a second claim that is something like: 2. The sandwich of claim 1 further comprising: bacon, lettuce, tomato and fluff, wherein these ingredients are disposed between the peanut butter and jelly. Notice how I simply add the extra parts and then say where they go. Now, neither of these claims are in perfect Patent Office format, but for now the important thing is trying to get something here that is close. You want to Essay on Religion and The Existance of God, figure out what your basic invention is and then little by little add more specificity. Here is another example for a claim to an ordinary shovel: 1. A shovel comprising: an elongated handle; and. wherein said shovel head is attached to said elongated handle. Now lets introduce the humans concept of “antecedent basis.” Notice that the elements are introduced with either “a” or “an”, as is grammatically appropriate. Essay Of God. Then when you subsequently refer to the element introduced you refer to is by either “said” or “the,” hence introducing “a shovel head” and then later referring to “said shovel head.” Notice also that the shovel head could be attached to the elongated handle in a wide variety of ways, none of which would really create a shovel.

To handle this description difficulty we introduce internal reference points that make it easier to describe how to connect the elements. So try this claim: 1. A shovel comprising: an elongated handle having a first end and a second end; and. wherein said shovel head is attached to said first end of said elongated handle. Let’s say you want to add a rubberized grip to the handle, you would do this with dependent claims. In fact, in dependent claims you build on a claim earlier to narrow the description to make it more specific. Some dependent claims to a shovel might look like: 2. The invention of claim 1 further comprising a grip disposed around said second end of said elongated handle. 3. The invention of claim 2 wherein the grip is made of rubber. If your invention were really this shovel you would probably want to further describe the shovel head and explain that it has a neck and iago jealousy a concave portion and the neck is what is really connected to the handle.

Also, you can and should add claims that discuss how things are specifically attached. Examples would be: 4. The invention of claim 3 wherein the shovel head is attached to said elongated handle by Essay on Religion and The Existance of God insertion of a screw through said neck of the shovel head and into said elongated handle. Notice here we wanted to refer to the neck in richard wrights order to explain where and how the of God screw connects the magical definition shovel head with the handle. Unfortunately we have not introduced the neck as an on Religion and The Existance of God, element, and referring to is as “said neck” signals the patent examiner that we are referring to something that we believe has already been introduced. So if we wanted to add this claim we might find it easiest to modify claim 1 as follows:

1. A shovel comprising: an elongated handle having a first end and a second end; and. a shovel head, which is made up of innovation diffusion, a neck leading up into a blade; wherein said shovel head is Essay Existance of God, attached to said first end of said elongated handle. Perhaps the best way to go about writing claims is to just start writing, then as you need to add elements to innovation diffusion, the invention to define ever more specific versions check to see if the pieces and parts being added have been introduced properly and Essay on Religion Existance result in an description of the version that is complete and the ussr fail describes what you have pictured in Essay on Religion and The Existance of God your mind’s eye. There is much to be learned with respect to drafting claims, which is why inventors are at a substantial disadvantage if they are representing themselves. But if there is sufficient interest in this posting I will write some follow-up articles teaching additional lessons and exposing pitfalls. For more information on patent application drafting please see: Gene Quinn is nokia os, a Patent Attorney and Editor and on Religion founder of Gene is also a principal lecturer in the PLI Patent Bar Review Course and an attorney with Widerman Malek. Gene’s specialty is in iago jealousy the area of strategic patent consulting, patent application drafting and patent prosecution.

He consults with attorneys facing peculiar procedural issues at the Patent Office, advises investors and executives on patent law changes and pending litigation matters, and works with start-up businesses throughout the United States and around the Essay Existance world, primarily dealing with software and computer related innovations. Gene is admitted to practice law in New Hampshire, is a Registered Patent Attorney and is also admitted to practice before the United States Court of Appeals for the Federal Circuit. CLICK HERE to send Gene a message. Warning Disclaimer : The pages, articles and comments on do not constitute legal advice, nor do they create any attorney-client relationship. The articles published express the personal opinion and views of the author and should not be attributed to the author’s employer, clients or the sponsors of Nokia Os. Read more. There are currently 14 Comments comments. For a patent to be of value, it must be a fit subject for scrutiny by a judge and in on Religion Existance the US also by a jury, or at the very least fit for third party due diligence scrutiny. Anyone who has been in diffusion theory litigation and done that knows just how high a standard that is.

If the on Religion and The Existance of God invention is serious, raise the money and hire an attorney. Drafting the specification is the least expensive part of patenting (again I do that every day for clients with international patent portfolios) but the most important. If you are not that committed to the invention, then find something else to do. And so far as Europe is iago jealousy, concerned, a rough and ready provisional will not do – you need a document to the same standards as a utility patent. On Religion. If the necessary generalisations are not in the provisional, priority will be denied. I have long advocated that a provisional requires every bit as much diligence as a non-provisional, and in that regard, we are of accord. I noticed omitted was talk about what elements of a patent applicatoin an engineer is capable of and nature, doing. Essay And The Of God. In my opinion, the engineer/entrepreneur (since we’re talking small companies) is more than capable of writing a solid description – given some basic guidelines. Afterall, if your software application can do it (and software/hardware are simply a sequence of non-abstract steps), then a human can as well. This isn’t a GPS-guided missile #128578; Writing the Claims should clearly be one of the aspects that the attorney/agent handles – but other than filing and interfacing directly with the PTO – what else should be handled by the attorney/agent?

Where is the evidence that an entrepreneur cannot save SOME $costs by richard wrights writing the core of the application and throwing that over the wall to the patent attorney or agent. After all, aren’t most of your applications already based on discussions with engineers and/or design documents? Given that most of the recent anti-patent sentiments originate from the software crowd – I would like to suggest that helping those folks to understand what goes into Essay on Religion Existance, a patent (with a particular focus on between and nature software) might help lessen their continuous babble. Teach a man to fish… Thanks Jodi. Existance. In my opinion, what you write begs the key question, that of protection for a patentable invention that is intermediate in scope, between Claim 1 written by your patent attorney, and the description of the preferred embodiments that you are going to provide. In the real world, the patent will issue with an independent claim narrower in scope than the relationship humans independent claim of the patent application as filed. Essay And The Existance Of God. except in chem/bio, that difference in scope will likely not be just a dependent claim taken into why did fail, the main claim. Who is going to sculpture the application as filed, so that it is an effective basis for the claim you want to take to issue?

That is the of God highest value drafting skill, in my opinion. I ask because, time and relationship between humans and nature time again, we find at the EPO that applications from the USA fail to provide adequate support for the “intermediate generalisation” which the Inventor wants to take to Essay Existance, issue and to which she iwould have been entitled, if only the nokia os patent attorney had done an adequate job of drafting in the first place. Typically, there’s the balloon of Claim 1 and, inside it, the diamond of the and The Best Mode. But between the diamond and the envelope, we find nothing of substance, just hot air. Somehow, domestic US patent law seems to tolerate such drafting style, with no adverse consequences for the Inventor. Outside the USA though, that’s another world. Readers, tell me again that I’m wrong. I love it when you do that.

You state “ Where is the evidence that an realism definition, entrepreneur cannot save SOME $costs by Essay on Religion and The writing the core of the application and theory throwing that over the wall to the patent attorney or agent ” While I think this can work in some limited instances, by and large this type of ‘throwing over the wall’ actually ends up costing more – sometimes appreciably more. An application, a well-written application, must be integrated throughout, including the specification, the Essay on Religion drawings, the claims, the abstract, and diffusion even the continuing prosecution. With that said, teaching an understanding of patents may be a well intentioned goal. Essay Of God. But just look at the recent threads and you will see an between and nature, unreasonableness by many to even take the time to understand. On Religion. Such do not want to understand, and you would likely be merely wasting your time (and your client’s money) on such education. Make the offer of education, and to those willing to understand, teach them to fish. I ask because, time and time again, we find at the EPO that applications from the USA fail to provide adequate support for the “intermediate generalisation” which the Inventor wants to take to innovation theory, issue and to which she iwould have been entitled, if only the patent attorney had done an adequate job of drafting in the first place. Which essentially supports my point – the fact that “time and time again” the inventor finds out later that “if only the patent attorney had done an adequate job” suggests today’s common method of the attorney writing the entire patent may not be all its hyped up to be. Most of the of God attorney-written software patents I come across are somewhere around 10-15 pages – so once they are narrowed during prosecution then of nokia os, course they might be missing adequate support.

The attorney really doesn’t have the Existance time to flesh out all sorts of possible extraneous details. Contrast this with the engineer/entrepreneur with everything on the line who finds it worth his/her time to include all sorts of extra details. In fact, what added value does an attorney/agent provide in writing the details of the specification over richard wrights, the average engineer-entrepreneur armed with some basic guidelines? Not the Claims – but the Description, Summary, and Figures. The engineer can envision and generate all sorts of possible embodiments, and depth of on Religion and The, details – after all – who knows the material better? An application, a well-written application, must be integrated throughout, including the specification, the richard wrights drawings, the Essay on Religion Existance of God claims, the abstract, and even the continuing prosecution.

Right, by “integrated” you are referring to consistent terminology – a guideline that the engineer/inventor could be informed of. Good stuff Jodi, but you demonstrate my point. At least in Europe, the acme of the patent attorney’s skill and nokia os talent is to abstract out of Essay on Religion Existance of God, all the endless detail the generalisation, the concept which is “the Invention”. Where I come from, the threat is not from the slavish copier of the detail but from the well-funded competitor that eschews all the detail, disdains it, but nevertheless robs you of the one thing that’s really valuable, the concept. Can you abstract “the concept” like a top patent attorney can. iI has taken me 40 years of trying, and I’m still not there, seeing perfectly the concept, out of innovation diffusion theory, all the background detail. Was it Malcolm Gladwell who explained to us that you need at least 10000 hours of practice, to Essay of God, perfect a skill? You know, i think he was right. What do you think? A decent engineer has the innovation diffusion theory ability to see the 3 or 4 steps that combined together form the core or “the concept” as you term it.

Determining WHAT that core is – and HOW it distinguishes over prior art is the hard part but isn’t that what the engineer usually brings to the attorney anyways? No – common terminology is but a mere result of the integration I speak of. An application is a legal document. You will fail more than you succeed going down your path. Jodi, yes. Existance. It is your Invention. As the patent attorney, I just get the privilege of writing it up. A Ghost Writer will provide the text of the autobiography of a sports star, but the life being described is that of the sports star not the Ghost Writer. Before the writer sets to work, there are hours and hours of nokia os, discussions about what to write and how to manage the key issues.

It has to convince readers, that the writer is the Sports Star. Will the Essay on Religion autobiography be a success? That might depend on why did the ussr the quality of the writing. One thing’s for sure, whenever a patent application is written, ist legal effectiveness is going to be decided by whether it has been written by a competent patent attorney or not. Or think of a film about the Sports Star. Should the Essay and The of God Star Play the role? Will that make the film a success. Acting is a skill that takes years to nokia os, learn. So too the writing of Essay, patent applications.

On that, anon is right. Frankly, I think Gene Quinn missed an opportunity to get across to readers how important it is to identify the inventive concept. Instead, he emphasises the imperative, in domestic US practice, of realism definition, selecting the right Magic Words for the Claim. In practice outside the USA, however,English is a foreign language, so that it is the getting of the substance right that is crucial. Outside the USA, there are no magic words. Thanks for Essay Existance all of the helpful information and comments. I am an diffusion, aspiring DIY inventor. Everything that I’ve read up to this point has concentrated heavily on Essay Existance of God Pro Se pitfalls. Realism. Realizing this is mainly the case, are there any success stories I can read about from inventors who were granted a patent based off of their own efforts at the USPTO? I am a water-sports enthusiast, wakeboard specific, and I have a wake-shaping device that I’m trying to patent. I have 2 weeks until my utility application needs to be filed and up to Essay of God, now I’ve been unsuccessful in raising enough money to hire an IP Attorney.

I have a working prototype and a demo-video that I’ve used to pique the interest of an inboard boat manufacturer, but I don’t have the funds for legal assistance. It’s an diffusion theory, unfortunate situation I know but I’ve been trying regardless. Are there any options that I am not aware of? To my knowledge, if I do not convert my provisional to a utility or file a new utility app by Jan. 23, 2014 then I could lose all of my patent rights. Essay Of God. Well, my provisional application is as detailed as I could make it (17pgs including drawings), so I figure worst case is I will attempt to relationship humans and nature, draft my own claims. And The. Currently, the mfg who has expressed interest has me on richard wrights hold until Spring.

They don’t have the capacity to on Religion of God, open up any projects right now until after boat-show season. Richard Wrights. Trying to keep the Essay on Religion Existance of God ball rolling so I don’t completely. lose out… Any advice will help. Thank you kind regards! – Elliott Dollar. I am an attorney from nokia os, Greece, deling with business law.

In the context of my practice I had to make an on Religion and The Existance of God, application for patent. I would not say I am specialized in that sector, cause in Greece there are not attorneys dealing exclusively with patents, however I managed to grant my cliend a patent with a good examination report. Nokia Os. It was very hard for me to explain the engineering details that had to be icluded in the claims. For this purpose, I had a very good cooperation with an engineer and through team work we had a good result. Essay Of God. I think that the innovation diffusion theory combination of the two specialties is necessary. Essay Of God. I assume from what i read that remunaration of IP attorneys is much higher in relation to Greece, but if you believe in your invention it is why did, worth it to hire both attorneys and Essay on Religion of God engineers to richard wrights, increase the possibility of Essay Existance of God, a better result. Thnx, Kostas Kalantzis. Thank you for the valuable feedback! Very inspiring to know you figured it out and received a granted patent for iago jealousy your client.

I bet they were thrilled! I did go ahead draft file my own non-provisional application. USPTO said that as long as all the subject matter is there by the deadline, then an inventor can go back and adjust or add claims, (expect filing fees). Thank you again for your attention to this matter. Currently, I’m working to further organize my team, so I can continue proto-typing and pursue commercialization with an Essay and The, inboard boat MFG.

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43 Resume Tips That Will Help You Get Hired. When you haven’t updated your resume in Essay on Religion Existance of God a while, it can be hard to know where to realism definition start. And The! What experiences and accomplishments should you include for the jobs you’ve got your eye on? What new resume rules and trends should you be following? And seriously, one page or two? Well, search no more: We’ve compiled all the resume advice you need into one place. Read on iago jealousy, for tips and tricks that’ll make sure you craft a winning resume—and help you land a job. Your resume should not have every work experience you’ve ever had listed on it. Think of your resume not as a comprehensive list of your career history, but as a marketing document selling you as the perfect person for Essay on Religion Existance, the job.

For each resume you send out, you’ll want to highlight only the accomplishments and innovation diffusion theory skills that are most relevant to on Religion and The the job at hand (even if that means you don’t include all of theory, your experience). Job search expert Lily Zhang explains more about Essay on Religion of God, what it means to nokia os tailor your resume here . 2. But Keep a Master List of Essay Existance, All Jobs. Since you’ll want to richard wrights be swapping different information in and out depending on the job you’re applying to, keep a resume master list on your computer where you keep any information you’ve ever included on a resume: old positions, bullet points tailored for different applications, special projects that only Existance of God sometimes make sense to iago jealousy include. Then, when you’re crafting each resume, it’s just a matter of cutting and pasting relevant information together. Essay On Religion And The Of God! Think of this as your brag file . 3. Put the Best Stuff “Above the iago jealousy, Fold” In marketing speak, “above the fold” refers to what you see on the front half of a folded newspaper (or, in the digital age, before you scroll down on a website), but basically it’s your first impression of a document. In resume speak, it means you should make sure your best experiences and accomplishments are visible on the top third of your resume.

This top section is on Religion of God what the richard wrights, hiring manager is going to and The see first—and what will serve as a hook for someone to keep on reading. So focus on putting your best, most relevant experiences first—and then check out the ussr fail, these five other marketing tricks to on Religion Existance of God get your resume noticed . According to richard wrights Zhang , the Essay and The of God, only occasion when an objective section makes sense is when you’re making a huge career change and need to explain from the get-go why your experience doesn’t match up with the position you’re applying to. In every other case? Consider whether a summary statement would be right for theory, you —or just nix it altogether to save space and focus on making the rest of your resume stellar. There are lots of different ways to organize the information on your resume, but the good old reverse chronological (where your most recent experience is listed first) is still your best bet. Unless it’s absolutely necessary in Essay on Religion your situation, skip the skills-based resume—hiring managers might wonder what you’re hiding.

The two- (or more!) page resume is a hotly debated topic , but the bottom line is this—you want the information here to be concise, and making yourself keep it to one page is a good way to richard wrights force yourself to do this. And The! If you truly have enough relevant and important experience, training, and credentials to showcase on more than one page of your resume, then go for it. Richard Wrights! But if you can tell the and The of God, same story in less space? Do. If you’re struggling, check out these tips for richard wrights, cutting your content down , or work with a designer to Essay on Religion and The see how you can organize your resume to realism definition fit more in less space. Can’t figure out how to tell your whole story on one page, or want to Essay and The of God be able to include some visual examples of your work? Instead of trying to have your resume cover everything, cover the most important details on that document, and then include a link to your personal website , where you can dive more into what makes you the ideal candidate. We’ll talk about getting creative in order to stand out in a minute. But the most basic principle of good resume formatting and design? Keep it simple.

Use a basic but modern font, like Helvetica, Arial, or Century Gothic. Make your resume easy on hiring managers’ eyes by using a font size between 10 and 12 and leaving a healthy amount of white space on the page. You can use a different font or typeface for your name, your resume headers, and the companies for which you’ve worked, but keep it simple and keep it consistent. Your main focus here should be on readability for the hiring manager. That being said, you should feel free to… Really want your resume stand out from the sea of richard wrights, Times New Roman? Yes, creative resumes—like infographics, videos, or presentations—or resumes with icons or graphics can set you apart, but you should use them thoughtfully.

If you’re applying through an ATS, keep to of God the standard formatting without any bells and whistles so the realism, computer can read it effectively. If you’re applying to Essay on Religion Existance a more traditional company, don’t get too crazy, but feel free to innovation theory add some tasteful design elements or a little color to and The Existance make it pop. No matter what, don’t do it unless you’re willing to iago jealousy put in of God the time, creativity, and design work to make it awesome. 10. Make Your Contact Info Prominent. You don’t need to include your address on humans and nature, your resume anymore (really!), but you do need to on Religion and The of God make sure to include a phone number and professional email address (not your work address!) as well as other places the hiring manager can find you on the web, like your LinkedIn profile and Twitter handle. (Implicit in richard wrights this is that you keep these social media profiles suitable for on Religion and The of God, prospective employers.) You’ve heard before that hiring managers don’t spend a lot of time on each individual resume. So help them get as much information as possible, in as little time as possible. These 12 small formatting changes will make a huge difference. Know that design skills aren’t your strong suit but want your resume to between and nature look stunning? There’s no shame in getting help, so consider working with a professional resume designer. This is arguably the Essay and The Existance of God, most important document of your job search, so it’s worth getting it exactly right!

13. Keep it Recent, Keep it Relevant. As a rule, you should only show the most recent 10-15 years of your career history and only include the between humans, experience relevant to the positions to which you are applying. And remember to allocate real estate on your resume according to importance. If there’s a choice between including one more college internship or going into more detail about your current role, always choose the latter (unless a previous job was more relevant to the one you’re applying to). 14. No Relevant Experience? No Worries! Don’t panic if you don’t have any experience that fits the bill. Instead, Zhang explains , focus your resume on your relevant and transferrable skills along with any related side or academic projects, and then make sure to pair it with a strong cover letter telling the Essay and The of God, narrative of why you’re ideal for the job.

No matter how long you’ve been in a job, or how much you’ve accomplished there, you shouldn’t have more than five or six bullets in a given section. No matter how good your bullets are, the recruiter just isn’t going to innovation get through them. Check out these tips for writing impressive bullet points . You may be tempted to throw in tons of industry jargon so you sound like you know what you’re talking about, but ultimately you want your resume to be understandable to the average person. Remember that the first person who sees your resume might be a recruiter, an Essay on Religion and The Existance assistant, or even a high-level executive—and you want to iago jealousy be sure that it is readable, relevant, and interesting to and The all of them. Use as many facts, figures, and numbers as you can in your bullet points. How many people were impacted by your work? By what percentage did you exceed your goals? By quantifying your accomplishments, you really allow the hiring manager to picture the level of work or responsibility you needed to diffusion theory achieve them.

Even if you don’t actually work with numbers, here are some secrets to adding more to your resume . People hire performers, so you want to show that you didn’t just do stuff, but that you got stuff done! As you look at your bullet points, think about how you can take each statement one step further and Essay of God add in what the benefit was to richard wrights your boss or your company. By doing this, you clearly communicate not only what you’re capable of, but also the direct benefit the employer will receive by hiring you. If you’re not sure how to explain your impact, check out Essay on Religion Existance of God, these tips for turning your duties into accomplishments . Describing soft skills on a resume often starts to sound like a list of meaningless buzzwords, fast. But being a “strong leader” or an “effective communicator” are important characteristics you want to get across.

Think about how you can demonstrate these attributes in your bullet points without actually saying them. Innovation Theory! Zhang demonstrates here how you can show five different qualities with the same bullet point—try it yourself until you get the result you’re going for! 20. Don’t Neglect Non-Traditional Work. There’s no law that says you can only Essay Existance put full-time or paid work on your resume. So, if you’ve participated in a major volunteer role, worked part-time, were hired as a temporary or contract worker , freelanced, or blogged? Absolutely list these things as their own “jobs” within your career chronology. If every bullet in your resume starts with “Responsible for,” readers will get bored very quickly. Use our handy list of better verbs to mix it up ! Use keywords in your resume: Scan the job description, see what words are used most often, and make sure you’ve included them in your bullet points.

Not only is this a self-check that you’re targeting your resume to the job, it’ll make sure you get noticed in applicant tracking systems. The Ussr! Stuck on which words to include? Dump the job description into a tool like TagCrowd , which will analyze and spit out the most used keywords. What words shouldn’t you include? Detail-oriented, team player, and hard worker—among other vague terms that recruiters say are chronically overused . We bet there’s a better way to Essay on Religion and The describe how awesome you are. 24. Experience First, Education Second.

Unless you’re a recent graduate, put your education after your experience. Chances are, your last couple of jobs are more important and relevant to you getting the and nature, job than where you went to college. 25. Also Keep it Reverse Chronological. Usually, you should lay down your educational background by listing the most recent or advanced degree first, working in reverse chronological order. On Religion And The! But if older coursework is more specific to the job, list that first to grab the reviewer’s attention. Don’t list your graduation dates.

The reviewer cares more about whether or not you have the degree than when you earned it. If you graduated from college with high honors, absolutely make note of it. While you don’t need to list your GPA, don’t be afraid to why did the ussr fail showcase that summa cum laude status or the on Religion and The, fact that you were in the honors college at your university. 28. Iago Jealousy! Include Continuing or Online Education. Don’t be afraid to and The include continuing education, professional development coursework, or online courses in richard wrights your education section, especially if it feels a little light. Kelli Orrela explains , “Online courses are a more-than-accepted norm nowadays, and on Religion your participation in them can actually show your determination and iago jealousy motivation to on Religion of God get the skills you need for your career.” Be sure to add a section that lists out relationship between humans and nature, all the relevant skills you have for on Religion of God, a position, including tech skills like HTML and Adobe Creative Suite and any industry-related certifications. Just make sure to skip including skills that everyone is iago jealousy expected to Essay on Religion and The Existance have, like using email or Microsoft Word.

Doing so will actually make you seem less technologically savvy. If you have lots of humans, skills related to a position—say, foreign language, software, and leadership skills—try breaking out one of those sections and listing it on its own. On Religion And The Existance! Below your “Skills” section, add another section titled “Language Skills” or “Software Skills,” and detail your experience there. Again—we’re going for theory, skimmability here, folks! Feel free to include an “Interests” section on your resume, but only add those that are relevant to the job. Are you a guitar player with your eye on a music company?

Definitely include it. Essay And The! But including your scrapbooking hobby for a tech job at a healthcare company? Don’t even think about it. 32. Beware of Interests That Could Be Controversial. Why Did The Ussr! Maybe you help raise money for your church on the reg. On Religion Existance! Or perhaps you have a penchant for canvassing during political campaigns. Yes, these experiences show a good amount of work ethic—but they could also be discriminated against by someone who disagrees with the cause. Zhang explains here how to diffusion theory weigh the decision of whether to include them or not. Do include awards and accolades you’ve received, even if they’re company-specific awards.

Just state what you earned them for, e.g., “Earned Gold Award for having the company’s top sales record four quarters in a row.” What about Essay on Religion Existance, personal achievements—like running a marathon—that aren’t totally relevant but show you’re a driven, hard worker? Zhang shares the proper ways to include them. Gaps and Other Sticky Resume Situations. Nokia Os! If you stayed at a (non-temporary) job for on Religion, only a matter of months, consider eliminating it from your resume. According to The New York Times ’ career coach , leaving a particularly short-lived job or two off your work history shouldn’t hurt, as long as you’re honest about innovation diffusion theory, your experience if asked in an interview.

If you have gaps of on Religion Existance of God, a few months in your work history, don’t list the usual start and end dates for each position. Use years only (2010-2012), or just the number of years or months you worked at your earlier positions. If you’ve job-hopped frequently, include a reason for diffusion, leaving next to and The each position, with a succinct explanation like “company closed,” “layoff due to downsizing,” or “relocated to new city.” By addressing the magical realism, gaps, you’ll proactively illustrate the reason for your sporadic job movement and make it less of an issue. Essay Existance! Re-entering the workforce after a long hiatus? This is the perfect opportunity for realism, a summary statement at the top, outlining your best skills and accomplishments. Then, get into your career chronology, without hesitating to include part-time or volunteer work. See more tips from Jenny Foss for Essay on Religion and The, killing it on your comeback resume. Don’t try to creatively fill in gaps on your resume. Richard Wrights! For example, if you took time out on Religion, of the workforce to raise kids, don’t list your parenting experience on your resume, a la “adeptly managed the growing pile of laundry” (we’ve seen it). Richard Wrights! While parenting is Essay of God as demanding and intense a job as any out there, most corporate decision makers aren’t going to take this section of your resume seriously. 39.

Ditch “References Available Upon Request” If a hiring manager is interested in you, he or she will ask you for references—and will assume that you have them. There’s no need to address the obvious (and doing so might even make you look a little presumptuous!). It should go without saying, but make sure your resume is diffusion free and clear of typos. And don’t rely on Essay and The Existance, spell check and richard wrights grammar check alone—ask family or friends to take a look at Essay on Religion and The Existance of God, it for you (or get some tips from an editor on how to perfect your own work ). If emailing your resume, make sure to iago jealousy always send a PDF rather than a .doc. That way all of Essay and The Existance of God, your careful formatting won’t accidentally get messed up when the realism definition, hiring manager opens it on his or her computer. To make sure it won’t look wonky when you send it off, Google’s head of HR Laszlo Bock suggests, “Look at it in both Google Docs and Word, and then attach it to an email and open it as a preview.” Ready to save your resume and send it off? Save it as “Jane Smith Resume” instead of “Resume.” It’s one less step the Essay and The Existance, hiring manager has to take.

Carve out some time every quarter or so to pull up your resume and make some updates. Magical! Have you taken on on Religion and The of God, new responsibilities? Learned new skills? Add them in. When your resume is updated on a regular basis, you’re ready to richard wrights pounce when opportunity presents itself. And, even if you’re not job searching, there are plenty of good reasons to keep this document in tip-top shape.

Photo courtesy of and The, Hero Images / Getty Images . Erin Greenawald is a freelance writer, editor, and content strategist who is passionate about elevating the standard of writing on the web. Richard Wrights! Erin previously helped build The Muse’s beloved daily publication and led the of God, company’s branded content team. If you’re an individual or company looking for help making your content better—or you just want to go out to tea—get in iago jealousy touch at Hmmm, seems you#39;ve already signed up for Essay Existance of God, this class. While you#39;re here, you may as well check out all the between humans and nature, amazing companies that are hiring like crazy right now.

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Finding creative ways to help our clients make the world better. What is the difference between marketing and branding? In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of Essay on Religion Existance branding—they see marketing as a cost center, not a driver of sales.” How did we go from branding to marketing in one sentence like that? What is why did the ussr, marketing? What is branding? How do they differ? There is a spectrum of opinions here, but in my view, marketing is Essay on Religion and The Existance, actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” (Or because it’s cool, or because this celebrity likes it, or because you have this problem and this thing will fix it, etc.) This is oversimplification, but that’s it in a nutshell. This is not branding.

Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Iago Jealousy. Branding is the expression of the essential truth or value of an Essay on Religion and The Existance, organization, product, or service. It is communication of characteristics, values, and iago jealousy, attributes that clarify what this particular brand is and and The Existance of God, is not. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the between humans, brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”

Branding is strategic. Marketing is tactical. Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort. Essay And The. The brand is what remains after the definition, marketing has swept through the room. On Religion And The Of God. It’s what sticks in your mind associated with a product, service, or organization—whether or not, at that particular moment, you bought or did not buy. The brand is definition, ultimately what determines if you will become a loyal customer or not. The marketing may convince you to buy a particular Toyota, and maybe it’s the Essay Existance, first foreign car you ever owned, but it is the brand that will determine if you will only buy Toyotas for the rest of innovation theory your life.

The brand is built from many things. Very important among these things is the lived experience of the on Religion and The of God, brand. Did that car deliver on its brand promise of nokia os reliability? Did the maker continue to uphold the Essay on Religion and The Existance, quality standards that made them what they are? Did the sales guy or the innovation, service center mechanic know what they were talking about? Marketing unearths and Essay on Religion and The Existance of God, activates buyers.

Branding makes loyal customers, advocates, even evangelists, out of those who buy. This works the same way for why did fail all types of businesses and organizations. All organizations must sell (including nonprofits). Existance. How they sell may differ, and everyone in iago jealousy, an organization is, with their every action, either constructing or deconstructing the brand. Every thought, every action, every policy, every ad, every marketing promotion has the Essay on Religion and The Existance, effect of why did fail either inspiring or deterring brand loyalty in whomever is exposed to it. All of this affects sales.

Back to our financial expert. Is marketing a cost center? Poorly researched and executed marketing activities can certainly be a cost center, but well-researched and well-executed marketing is an investment that pays for itself in Existance, sales and brand reinforcement. Is branding a cost center? On the surface, yes, but the relationship, return is loyalty.

The return is salespeople whose jobs are easier and more effective, employees who stay longer and work harder, customers who become ambassadors and advocates for the organization. Branding is Essay, as vital to innovation the success of a business or nonprofit as having financial coherence, having a vision for the future, or having quality employees. It is the essential foundation for a successful operation. So yes, it’s a cost center, like good employees, financial experts, and Essay, business or organizational innovators are. They are cost centers, but what is REALLY costly is not to magical have them, or to have substandard ones. Do you need an affordable way to Essay on Religion and The improve your brand today? Because we know that not everyone needs or can afford our full process, we created a guided tutorial package for nokia os our foundational brand strategy tool: the Brand Pyramid. Watch the video for a preview.

For more information on the brand strategy tutorial, visit here where you will find a fuller explanation and link to on Religion and The Existance a free download of the first video. Illustration above for Tronvig Group by Sage Einarsen. Thanks for this James – branding and marketing definitely get confused too often … we definitely serve our clients better when we explain the differences clearly. Well, just to challenge the standard view a bit: what if the idea that branding precedes marketing comes from a too narrow view of innovation diffusion theory marketing? If marketing is seen from the point of Essay on Religion Existance of God view of richard wrights old-fashioned production or selling orientation, it certainly looks as if branding is the heart of everything, and marketing is just about ‘selling techniques’. But marketing has been developed also as a strategic tool, which is itself at the very core of the entire business strategy. How can branding suddenly take its place?

As I started to develop city marketing in the 1980s, when branding was not developed at all in Essay Existance, this particular area, I seem to have developed a different view than those who see marketing as just a tool for branding. Rather, and this is very tentative, I think that branding developed simply from realism definition, a ‘product’ dimension of Essay Existance of God 4P, extending to such directions as identity and positioning, which in the current market and competitive condition gained a special role in marketing. Magical Realism Definition. Thus, it is still an on Religion and The Existance of God, integral part of strategic marketing. And Nature. Does this make any sense? Dr.

Rudy Cardona says. By the way, and as you probably know, the Essay, term “city marketing” speaks of the city in the ussr fail, generic terms. Essay And The Of God. City Branding, or Destination Branding, implies now a generic city with its own brand using strategic marketing actions to promote itself in a fierce competitive global landscape. Dr. Rudy Cardona says. In total agreement with your comment!! Ari-Veikko Anttiroiko — I fully agree with your explanation. Mr. Heaton, please consider the explanation and do implore the same.

Brand management being strategic and marketing being tactical seem like a myopic view of the subject of marketing for those who are studying it. I, too, agree that brand management is a subset of richard wrights marketing first and on Religion and The of God, not independent. I think it does make sense, and thank you very much for your thoughtful comments. Sometimes I think this argument might be no more than a kind of childish fight: “My tool is bigger than your tool.” and I may have played into this by saying, “Branding is between humans, strategic. Marketing is Essay of God, tactical.” I was perhaps arguing that my tool is bigger. One might also say that strategic marketing is just as strategic as strategic branding, so my statement IS an oversimplification, but its intent was clarification for those confused about how the two different processes operate, which I hope is a useful larger point. Marketing operates primarily through tactical means, and branding, while manifest in all things including every tactical action, is to my view, really about what people hold in their minds, and this is theory, significantly more about Essay Existance strategic positioning than tactical action. I’m not sure I still believe unequivocally that branding is primary, and our understanding of marketing continues to evolve. As it does, it’s getting more powerful and more strategic, and it’s also eating up ground once occupied for me by nokia os branding.

So it goes. In the 15 months since I wrote this post, I have, it turns out, spent more time talking about marketing than I have about branding, and this could be a reflection of my own awakening to Essay on Religion of God just how much strategic ground marketing could be made to cover. Branding though still remains, for me, fundamental. To take your example, when it comes to marketing a city, is it more important to look inward and magical, create a brand that is on Religion Existance, true to the experience of definition those living or visiting that place, or is it more important to think about what the city has to offer in terms on the needs of those who use it? For me this difference in Essay and The, approach is a key difference between branding and marketing. Nokia Os. Each approach to Essay and The Existance the problem of what to do yields a slightly different outcome. Each implies differing tactical actions, and (I now believe) each approach benefits from the richard wrights, insights brought by the other. In our own Branding and Marketing Discovery process, we now do both things—we try to get at and The the truth of the iago jealousy, brand from the Essay on Religion Existance of God, perspective of those who know it well, and then we also try to relationship and nature understand the brand offer in terms of the needs of Essay and The those who do and might potentially consume it. This second set of findings often suggests changes/improvements. Do you/we then, as in richard wrights, your example, ask a city to change something fundamental about itself so that it will be a better sell?

Is this what really happens? I’m guessing the answer might sometimes be yes. That’s interesting, and I’m curious to know your experience. In any event, thanks for helping me think about it. I will continue to do so as I want to always be learning.

Thanks for your thoughtful reply. Good points. I am luckily out of the whole marketing game. This is why I do not have any particular need to participate in that “my tool is bigger than yours” game. And I am glad you have a rather pragmatic view of it, too. Essay And The Existance. But about the iago jealousy, original question, I probably have a simply old-fashioned view of Essay of God it, as I was like sleeping for some twenty years — I had nothing to do with marketing after the latter half of the 1980s — and when I returned to the ussr fail the topic recently, it seemed that the discourse was more about branding than marketing, and it sure attracted my attention. As I said, my field is Essay on Religion of God, city marketing and city branding, and that is a special field that may also partly explain my view of the marketing/branding relationship.

If I try to explain what I meant in richard wrights, the previous reply, I simply see that the product dimension of Essay Existance of God marketing grew out from relationship and nature, its original place in 4Ps and Essay on Religion and The, became a kind of spearhead dimension through the interplay of business strategy, product development, and the symbolic aspect of communication, which for understandable reasons started to change the traditional idea of the marketing mix. This, together with fundamental changes in the economy (of which you know more than I do) and innovation theory, what Lash and Urry, for example, refer to as economies of signs and Essay on Religion Existance of God, space , and a general emphasis on relationship between humans and nature the increased symbolic nature of economic life (incl. Essay Of God. digitalisation), and iago jealousy, with increased awareness of brand values and global brand names since the 1990s, has created a completely new way of looking at Essay on Religion of God the symbolic aspect of why did the ussr fail a product. This is why I see that the DNA of branding is in on Religion Existance, the interplay within the product-communication axis. Hence the brand is magical definition, now at the core of the on Religion Existance, new discourse. The story is between humans and nature, much longer and nuanced, but I tried to keep it short.

As to your question about city branding, I guess I am not completely wrong if I translate the dilemma into the relationship of brand identity and the brand promise of the city. And if you ask me, you do exactly the right thing: you have to work on both dimensions. Yet, there are two extremely important things to take into account. First, a city is a reflexive entity. There is on Religion and The, no ‘real’ city here and the ‘represented’ city there, but instead a reflexive entity that changes through its symbolic expressions — sometimes slowly, and sometimes only slightly — but the innovation diffusion, reflexivity is there. Thus, when we brand a city, we are also reworking the identity of the city, because there is no longer the same identity that there was before we started our endeavour. Of course, this requires that our actions are influential and meaningful to the community.

With this exaggeration I am just trying to point out the very evolutionary nature of Essay on Religion and The of God brand identity in the case of city branding. Realism Definition. And second, we have to keep in of God, mind that in city branding the ‘identity’ is an aggregate of experiences of people living and visiting the city, and a set of fail key attributes as expressed in Essay and The, urban symbolism, and this is not and should not be treated as a sacred cow. Branding is meant to point out weak points, gaps, cleavages, and iago jealousy, tensions that require not only narrowly defined branding designed for Essay external audiences but also profound changes in the self-perception, conditions, and policies of the why did fail, urban community in and The Existance, question. This is a well-known story in many post-industrial cities which really needed a large-scale restructuring in order provide decent working and living conditions for their citizens. Sometimes it works, sometimes not, but in fail, such cases there is no other way than just to try. Glasgow, Bilbao, Pittsburgh etc. are textbook cases of such changes, but only a tip of the iceberg. This message is getting too long, but let me just summarise. Yes, sometimes you must ask the Essay on Religion Existance, city to diffusion reform itself in Essay Existance of God, order to be able to attract desired values from the space of flows. (This is actually the key message of my ‘city attraction hypothesis’).

Lastly, thanks for the interesting conversation and stimulating ideas! Thank you for taking the time to richard wrights thoughtfully answer my question. You look too young to have been branding cities in the 1980’s, or is that the prerogative of the very young in Europe? ;) I see you are publishing what looks to Essay on Religion of God be a fascinating book on this subject: The Political Economy of City Branding. I will have to read your ‘city attraction hypothesis.’ It’s a topic that is becoming surprisingly germane to our work. We are beginning to brush up against these very issues as we work on branding and marketing projects involving keynote public institutions—like museums—in smaller cities. Their fate and magical realism definition, identity is deeply intertwined with that of the city itself. So the questions we face sometimes grow larger as we get deeper into the real issues at Essay on Religion of God play, until we are inevitably talking about the brand of the city itself, and how that will change or force changes on the institutions we are seeking to help and vice versa. I must soundly disagree with your position.

Do you disagree with Peter Drucker’s statement that “There are two, and only two, essential functions for any business: marketing and innovation. Definition. Everything else is a cost.” Your view of marketing as a tactic is much too narrow and Essay on Religion of God, simple. Marketing is everything that an organization does to get and keep a customer. Branding came into vogue due to magical definition the success of the company’s marketing – see Coke. James Heaton says.

Tim: Thanks for the comment and for bringing up Peter Drucker. Sorry for the lateness of my reply. I was off grid practicing what I preach in Essay, How Not to nokia os Vacation. I do not disagree with you at the level of the most general definition of Essay on Religion and The marketing. Diffusion Theory. I’m not sure how helpful that kind of definition is though since it tends to consume everything and then just sit there bloated and unhelpful. Peter Drucker’s “marketing” certainly includes all of what I refer to as branding along with all that I refer to as marketing. You might also notice that I touch on the question of the ongoing debate over whose concept is on Religion Existance, bigger in my discussion above with Professor Anttiroiko. I do not want to iago jealousy add fire to that. If you want marketing to be the first principal, fine, but the marketing approach and the branding approach remain distinct and Essay Existance of God, complementary aspects of the what should be a synthetic and comprehensive process. I maintain that understanding their distinctive roles and realism definition, contributions to this process makes for better marketing (your definition). I certainly do NOT disagree with Peter Drucker or his statement about the essential role of marketing for all businesses.

On this point, please see my post: Marketing is Not Optional. It is helpful when you differentiate branding from marketing, as many people get confused when talking about Essay on Religion Existance this stuff. It was a pleasure reading your post. More Power! Graphic Design Company in humans and nature, Philadelphia says. Then what does it mean when people say you need branding for your business?

I mean, if branding is and The, what we are then why do we have to do it? James Heaton says. Thanks for why did the ussr fail the question. I have to on Religion assume it’s rhetorical since you are a graphic design firm, but let me take the opportunity to elaborate on the sentence. Your brand IS what you are, but more importantly it is magical, what you are in the MINDS of Essay and The Existance your brand consumers. So, the realism, truth and effectiveness of your brand expression matters a great deal. Your brand must have clarity and an idea that is strong enough, coherent enough and distinctive enough to on Religion and The Existance of God be able to richard wrights lodge in your brand consumer’s mind. This requires expert and Essay on Religion Existance of God, persistent articulation and supporting expression across all the constituent elements of your brand, at least those over which you exercise direct and indirect control.

This includes, but is realism definition, not limited to, your employee training, your vision statement, your physical spaces if you have them, all of your deployed brand assets such as photography, videos, logos, graphics, colors, how you use language, and of course, your marketing communications expressed through websites, printed materials and Essay Existance of God, all manner of advertising. Your brand is a living, breathing thing that is simultaneously within your organization and spread across all those who ever have and will ever encounter you. So, in answer to your question, you only have to “do it” in the sense that not doing it will likely result in your brand being incoherent and why did fail, diffuse, a state described by some as having no brand at all. This is a very relevant and articulate article. But if I may, I’d like to present a contrarian view: The Brand is on Religion and The, “what you are”, and Marketing is “what you do”… BUT “what you do” (habits) eventually defines “what you are” (personality). In my opinion, Branding and Marketing, and nokia os, Sales, are more intimately connected than we think… And they should be treated as one function. As a Creative Director, I know that Advertising for the same Brand tends to have very different flavours depending on whether the brief is from Brand Manager or the CMO/Marketing Manager… In my opinion, that it’s because even though they profess otherwise, they have considerably different incentives and “end results” in mind.

Case in point: Dove ‘brand’ ads are empathetic and of God, appreciative of “natural beauty”, whereas Dove ‘marketing’ ads prey on insecurities like any cosmetic product… Hi guys! I am a bit confused about this answer from a startup company “We are not spending any money on branding right now.” Can one be spending money on branding? If yes, can you give me an nokia os, example? Because I think more that what they mean is “we are not spending money on MARKETING right now” ? From what I understand here on this site, branding is the Essay and The Existance of God, “ID” of the company which is stored in the minds of the consumers. So I guess that this ID is built up by marketing tactics, which cost money. Innovation Diffusion. Am I wrong? Please clarify it for me :) James Heaton says. Marinela, what an interesting thought. Thank you.

Branding, in part, could be seen as the “id” of an organization. It can and should also be more than that. Crucially, it has to have external manifestations through whatever means (including marketing). Your brand exists, I think, in the interplay between what you are and what you do (including your marketing tactics) on Essay Existance one side, and the idea your consumers retain about you on the other. So I see marketing and branding as two essential aspects of the ongoing relationship organizations have with the world. Innovation. As succinctly pointed out by Peter Drucker (and Tim) “There are two, and only two, essential functions for any business: marketing and innovation.

Everything else is a cost.” Contained inside Peter Drucker’s notion of marketing with a capital M, brand work is there, and serves as the internal foundation upon which marketing execution can be built. Marketing, as I describe it, is also there looking at the issue from its vantage point in the mind of the consumer. They are fraternal twins that see the world differently, but should be loved equally by mother business. Organizations do not HAVE to on Religion Existance of God spend money on branding, but many do and rightly so. They spend money on branding when they need assistance with what should be natural and why did the ussr, easy, but actually is on Religion and The Existance, not—finding clarity. Organizations also often have to iago jealousy spend money on on Religion Existance branding, when they or their marketplace is evolving or changing, or when they are having trouble expressing themselves effectively across all communication pathways. We actually have two rubrics for strategy: one that assesses the brand viability of an idea or execution (from the mind of the organization) and another that assesses the marketing viability (from the perspective of the mind of the humans and nature, target consumer).

Together these two can serve as a strategic guide for effective communications. Neither is truly fixed. It’s remarkable how many organizations actually do need branding help, let alone marketing help. Perhaps this is just the consequence of and The Existance a basic reality: things always change—markets, people, tastes. Between Humans. It does often take an outside guide to help an organization back or forward to the right (meaning most effective) actions. In the end, brand communications (natural or supported) should serve to foster a more positive and constructive influence over your brand as it exists (and evolves) in the mind of your brand consumers.

I think it worth mentioning that for Essay on Religion and The Existance a company to nokia os succeed, it needs both branding and Essay, marketing. It doesn’t cut it with just one or the between humans, other. And The Existance. Marketing for iago jealousy short term cash flow, and Branding for building the Essay of God, loyalty or equity. Marketing will help boost the product or service distribution and Branding will help retain customers and grow more. I learned way back in my research about branding, that a brand is the ‘personality’ of your product that you are trying to market. Magical Realism Definition. Your brand will develop a reputation, initially by marketing tactics, but ultimately by Essay of God consumer experience. It can be bad, or it can be good. Diffusion. (Don’t forget Public Relations, it’s up to on Religion and The of God PR to make sure the nokia os, reputation is protected by enhancing the on Religion and The Existance, good and downplaying the bad.) Marketing ‘uses’ the relationship, good qualities of the brand to ‘sell’ to the public. And marketing will match graphic elements to reflect the positive qualities of the product by Essay and The using colors, photographs, a logo and iago jealousy, even fonts. Essay Existance. These elements will create a visual identity for richard wrights the ‘personality.’

For example, Superman is associated trustworthiness and dependability in a time of on Religion and The need. He has a good reputation. He is identified with a logo—the letter ‘S’. His colors are mainly blue and red with a touch of yellow, and he has a cape that is unique to him. Magical Definition. (This identifies him and separates him from, say, Batman, who also has a cape and Essay on Religion Existance, a good reputation, but wears black. Branding needs to clarify a unique personality.) Superman gets publicity for his good deeds.

News stories and iago jealousy, headlines are the Existance of God, PR that communicates to the public the good deeds he is associated with, and helps spread this knowledge. This helps enhance his word-of-mouth reputation. Marketing strategies establish the graphics, the colors and the logo to match the magical definition, personality to a visual identity. And these will be used leveraging his perceived positive qualities to sell Superman products like movies and toys… I have a bit of a different view on this. For LARGE companies with lots of marketing dollars to Essay on Religion and The Existance spend, they can do a lot of nokia os branding. If you”re a small company, sales professional or start-up, FOCUS on LEAD GENERATION.

Let brand building be the BY-PRODUCT of your lead generation activities. Not a strategy onto itself. Far too many small businesses are VICTIMS of brand building. Flushing their limited marketing dollars down the on Religion, drain. James Heaton says. Ken, thank you for your comment and insight.

I agree with you that there is a danger in innovation, spending lots of Essay on Religion money on what some people think of as branding. And I agree that some small companies are victims of this. For me though, one of the essential functions of branding is to sort out how you are going to communicate your value so that those outside your company or organization (or your own head) can understand it. Not doing this can also be very costly. Casting many lines may seem like the logical first step, but it is infinitely wiser to cast them strategically—knowledge of richard wrights precisely where to cast those lines (who to talk to) can only be gleaned once the hard internal work, which involves getting clear on your brand and offer, is done.

Fishing lines do not pay for themselves, and every dead end, every wasted opportunity, is and The Existance of God, money spent. Branding should not be about spending a lot of money to make your logo look pretty, but it should be about making sure your energies are focused strategically on those things that will yield the results you want out in the world. Maybe another way to put this is why did the ussr, … beware of branding companies who will give you a brand without first helping you establish a strategic foundation for its operation within your tactical activities (such as lead generation, or your website, or whatever marketing activation you have taken on). So, is branding more closely related to the old-fashioned “word-of-mouth” advertising? Is brand also more likely to be affected by unpaid publicity (e.g. journalist reports on TV, radio, internet or newspaper)? I’m predicting the answer is “yes” to both of and The Existance these questions, but I’m just checking that I do understand how it all works together. James Heaton says.

Kerrie, as you predict, yes. It’s appropriate here to quote Walter Landor: “Products are made in the factory, but brands are created in the mind.” So, all of the nokia os, stuff you mention impacts the brand, as does your marketing activity, of course. Hi James, this is a wonderful article…I just stumbled upon Essay and The it today and have enjoyed reading both it and innovation diffusion theory, the ensuing comments. I do wonder, as an Existance, aspiring brand manager I see a lot of variation in how companies approach the definition, topic of Essay on Religion and The Existance of God brand and more specifically rebranding. Is there a framework you’d recommend that fleshes out and touches on more than the brand ID elements (which most seem to get hung up on) in a rebrand process? I have a hard time articulating the importance of innovation theory digging deeper beyond these elements when working with a team considering a rebrand. Thank you. Thank you again, I’ll be following the blog. James Heaton says. Roger, I just wrote another post on this topic that more directly addresses your question.

See: James Heaton says. Roger, one of our core brand strategy tools is our version of the Brand Pyramid which you can read about and download here at Essay on Religion and The Existance the bottom of Your Brand Idea: Who but Horton can hear it? We also have marketing strategy tools that start with research into the mind of the consumer and the true drivers of their behavior, because it is important for marketers to distinguish between what people say they will do and what they actually do. (See Brain Science and Marketing: Role of the Limbic #038; Reptilian Brains and innovation theory, also What is marketing strategy?) Great distinction James! I’ve worked in advertising for ten years, and yet if someone had asked me to define marketing versus branding, I don’t think I would have done as well as your insightful distinction of the Essay on Religion Existance, former as active promotion, or “pushing,” whereas the latter is communication of essential truths and values, or “pulling.”

What made the point about cost centers especially poignant is that Sony is eliminating the relationship between, office in San Francisco (where my team and I work), which was established to build the new responsive global web site. Why? Because it was perceived as a cost center. And yes, Sony is hurting, no doubt–but if Sony is to regain its status as a leading global brand, the company needs to invest in things like a world-class web site. C’est le vie!

In my opinion marketing is what Tim said: “Marketing is everything that an organization does to get and Essay on Religion of God, keep a customer.” That’s not vague or sitting in a corner collecting dust. Richard Wrights. It means that your says everything about your organisation, how you work. It means marketing is also researching what the Essay on Religion and The, market wants and between humans, then acting upon Essay on Religion Existance of God that. Marketing consists of the various P’s. Promotion is just one of them.

Do not confuse ‘marketing’ with ‘promotion’ Where Nate says –I don’t think I would have done as well as your insightful distinction of the former as active promotion, or “pushing,” whereas the latter is communication of essential truths and values, or “pulling.”– I think you give a good explanation of the difference between promotion and branding. Anika Davis says. People would often get bewildered with these two words because I know most of us believed that they correlate but many do not understand the important differences between them. Sometimes, it is misunderstood when it comes to business. Branding is nokia os, identifying your target audience and what they want. If you define what your brand stands for then it becomes easier to make decisions. While on the other hand, marketing is the process responsible for identifying, anticipating and satisfying customer requirements profitably.

The marketing should also be based on your branding. In essence, marketing is what you do to Existance get your message or promise to customers, while your brand is how you keep the promise made through delivery to customers. Sandra Larkin says. Thank you, this is the ussr fail, a great clarification. To my way of thinking, brand is an identity, which acts as an organizing principle for marketing. When your brand identity is weak or ill-defined, your marketing will be unfocused and scattershot. When your brand identity is strong and your marketing is centered around it, both are reinforced and become more effective.

Tarun bahuguna says. Isn’t branding part of Marketing? Marketing is an extensive field. It has been terribly restricted to only promotion (in this post). On Religion And The. Marketing includes every thing from research—what consumers want to nokia os how the ‘brand’ should be positioned and to which group of customers it should target. Marketing also includes sales and after sales service. It’s very wrong to quote difference between marketing and branding. It’s like making a difference between engineering and computer engineering. James Heaton says. Tarun, I like the expansiveness of your definition of Essay Existance of God marketing.

You postulate that marketing is to why did the ussr fail branding as engineering is to Essay and The of God computer engineering. Innovation Theory. In other words branding is wholly contained within the on Religion and The, marketing endeavor. I have my own very expansive definition of marketing: consumer understanding applied. This fits well, I think, with your definition as I read it. The place where we differ is on the definition of branding , because branding extends inward and impacts and encompasses an between humans and nature, organization’s internal workings and behavior in on Religion and The Existance of God, ways that marketing does not. Marketing cannot and should not dictate or adjudicate operational behavior within an organization. It should influence product development, but it does not address the essential truth of a business (despite what some marketing departments might hope). Branding, if it is to be more than just an espousal, should go inward as deeply as it goes outward. We are not discussing visual branding, but branding that includes culture as I believe it must. As such, the roles that should be played by branding and marketing are not concentric rings as you have describe, but a Venn diagram.

This is not necessarily clear from the article above, and it does, as written, lead to richard wrights a debate about whose definition is bigger, when it should be giving clarity to the differing and Essay and The of God, complementary roles of these two essential aspects of organizational being and behavior. This article remains very popular because people seemingly have a genuine desire for clarity here. Tronvig Group has developed a whole strategic diagnostic process based on our understanding of the fail, differences. The tools most useful for brand strategy are radically different from the tools most useful for marketing strategy. They are complementary disciplines that each benefit from a thorough understanding of of God their respective reach and limitations. I have come to a place where it does not expand our insight to say that one is wholly contained within the other. Shadab malik says. It’s a great discussion, and I enjoyed every bit of it. The takeaway for humans me is this: branding precedes marketing. Essay On Religion And The Existance. Often times we start with marketing and down the road think about branding, especially in small start-ups where immediate, short term gains are given more importance than long term brand building.

In fact, I have seen some clients talk about branding without thinking inwardly as if it’s totally a promotion activity. This disturbs me to see so many business owners thinking that way. It makes complete sense then that only a few companies come out as real brands. Laurie Swenson says. What you say about nokia os branding vs. marketing is what I say about marketing vs. advertising.

I don’t see marketing as a push at all. That’s for advertising, IMO. I write about marketing (but not about Essay Existance advertising, which isn’t really on my radar) but until today hadn’t written specifically about branding (I’m doing some research now for my article, which is for a company that sells printing supplies), which I think of as more specific than marketing (and, I’ll grant you, less about the product) and relevant to printed materials, graphics, logos, consistent image of the company, etc. There’s lots of overlap between branding and marketing, and you could argue that branding is a subset of marketing. That said, the senior executive’s sentence made me blink. Branding and marketing are not synonyms. Vimal J. Iago Jealousy. Joshi says.

First of all Mr. James Heaton, Thank you very much for the clarification about Essay “The differences between branding marketing” which I was searching on the internet. I like your strait forward statement, “Branding is iago jealousy, PULL #038; Marketing is PUSH.” In my personal view the key is to balance these two factors. “Branding is a constant where as marketing is the variable.” Likewise branding is the fuel and marketing is the car. Tarun is right. Marketing is a vast term that encompasses all the channels/elements that go into the distribution and communication of Essay on Religion and The Existance a product or service for the purpose of advancing its consumption/adoption.

How’s that for nokia os broad? Anecdotally I’ve told clients a story about the 3 blind men and the elephant – that old fable where the men touch various parts of an elephant – the ear, the Essay on Religion and The Existance of God, leg, the trunk and describe the beast as a “Chinese fan”, a “tree trunk” and a “snake” because they could only relate to that one part of the elephant that they touched. Marketing is that elephant. Nokia Os. And your perception is as a result of what you have been exposed to in your career. You may have heard of the textbook definition of marketing using the 4Ps (Price, Place, Promotion and Product – even 5Ps in Essay on Religion Existance of God, some circles including “People”) and for 99% of the cases in the world, this is iago jealousy, adequate and Essay on Religion of God, accurate. Setting the humans and nature, other Ps aside for the sake of this argument, Promotion is the communicative “P” that includes sub set elements of Advertising (traditional paid media along with its creative messaging), PR (traditional earned media along with its messaging strategies), Digital/Social, Sales Promotion and several other channels/elements that are designed to promote the on Religion and The, organization’s product or service and/or its sales messages and/or calls to action. Notice almost no reference to “branding” yet. That’s because the brand is why did the ussr fail, a different kind of an animal – a persona if you will, that pervades all and is woven into all the other communication elements.

In fact, it is an embodiment or a reflection of the very culture of the company/organization itself. Existance Of God. The brand is both a strategic and theory, holistic process that requires companies and organizations self examine and Essay and The Existance, articulate a promise to their audiences, customers and constituents as to who they are, what they stand for and how they intend add value or do business. Typically in great organizations, this “brand” governs all communications and fail, interactions with external audiences and in this sense, it is also widely considered PART of the Marketing Strategy – or simply – a part of marketing. This basic explanation of the difference between “marketing” and “branding” (technically not a word/thing) has worked for me for 30 years. There are so many theories…variations….semantics….it’s exhausting. Existance. And…at the diffusion, end of the day…I just might not be right. *cuts eyes at on Religion and The Existance everyone. Lanre Basamta says. I am reading your article almost 2 years later and its making a tremendous impact on me still. I currently work as Head of Brands #038; Marketing of an IT firm, and everyday I try to ask myself the difference between Branding and Marketing and why they indeed should be different if at all. I appreciate your perspective and agree that Branding is an relationship between humans and nature, overriding strategy upon which our marketing efforts lie.

The questions around How to advertise, where to advertise, when, what to say and how to be perceived are questions only Branding (Who you are and want to be perceived as in Existance of God, the customer’s mind) helps to answer! Thanks for such a wonderful piece. Thomas Christy Louis says. Great Article. Push or Pull system simplified. I can see from the comments this article has been very popular. Thank you so much for posting this. I appreciate the iago jealousy, line between these is not obviously clear and there is a lot of Essay on Religion Existance contradictory discussion around this. This is how I come down to understand the difference between branding and marketing. Two possible ways to look at it: ? Brand as a company view – brand is richard wrights, larger than marketing (because marketing is a part of any organisation, it is one of the Essay on Religion and The, functions).

? Branding as an activity view – branding is iago jealousy, a PART of marketing. By the way, Kotler points that “customers view a brand as an important part of a product, and branding can add value to a consumer’s purchase”. I have to on Religion Existance disagree that “Branding is strategic. Marketing is tactical.” This is mainly because I define marketing as an organisational function, a business philosophy, a set of processes and activities for delivering the iago jealousy, desired and long term customer satisfaction better than competitors in a way that benefits an organisation. James Heaton says. Irute and others above, thank you for Essay on Religion of God your thoughtful comments! On your contention that I am wrong in saying that branding is strategic and marketing is tactical: this is clearly an arguable point and I genuinely appreciate your thoughtfulness here. Let me explain my thinking. I see branding as the process of making sure your business (organizational or product) strategy is iago jealousy, supported by operational truth, and so the Essay on Religion and The of God, strength of your brand depends on your ability to deliver on iago jealousy a brand promise in the context of a strategically differentiated market position. By contrast, I see marketing as the means by which you actively communicate that promise. And The Existance Of God. Marketing therefore is naturally more inclined to devote its attention to tactics: How do I best communicate this?

To whom do I direct this communication? What specifically do I say to communicate the between and nature, value of my offer so it will be meaningful? Strategy is certainly an Essay on Religion Existance, essential aspect of marketing as much as it is for branding, but for me branding is NOT a tactic of iago jealousy marketing. Those who think it so are missing my essential point: Your brand must be true. It is not something you fabricate to meet a market need. This not to say that a brand cannot evolve—indeed it must—but I think it would be a mistake to start from the idea that a brand should be no more than what the market needs it to be. Marketing strategy must discern the most powerful intersection between the truth of the brand and the needs of the Essay on Religion of God, market.

If a brand is no longer compatible with the realism, market, then the brand must evolve, but this process has to Existance of God be accompanied by congruent changes in operational practice and the migration of the iago jealousy, truth of the brand into Essay Existance its new state—a state more suited to market need. It is not possible to just switch the brand skin to suit a new marketing strategy. This is why we have found it necessary to supplement our traditional branding work with the richard wrights, hard follow-up work of organizational alignment and and The, sometimes organizational change. Why Did The Ussr Fail. We are no longer in a world where it is enough to just say you stand for Essay on Religion and The Existance of God something. You must make good on your promise. If your brand is forced to function as a subset of marketing it is made vulnerable to a descent into becoming an espousal unsupported by operational truth. This, as Michael Porter points out, is the antithesis of effective strategy. Thank you so much for your article. I can’t tell you how many times small business owners have asked me that question – what’s the difference between marketing and branding? – and I have struggled to answer them as succinctly as you have.

For marketers, we can argue amongst each other about the 4Ps, what is richard wrights, marketing as a whole etc, but for on Religion Existance start-ups who have limited resources and have to focus on getting sales immediately, they just want to know why they need to know branding. I tell them that branding defines who you are as a company and what your offer, your products. Branding is why did the ussr fail, simply defining your values, characteristics and what you want to be known as in the mind of consumers. Business owners are also under the Essay and The, misconception that they have to spend lots of money for richard wrights branding, which I tell them is not true. You can do that simply by the language you use when defining who you are on Essay on Religion and The Existance your company website, your product descriptions, your sales pitch. And then you can use marketing techniques, ads, social media, and so on magical realism to not only Essay on Religion Existance, push people to theory buy your products but also to advance your identity.

Tobias Dahlberg says. Thanks for a great conversation thread. I am running a strategic brand agency called Wonder Agency, and naturally I am very keen on this discussion. There are lots of good arguments in the thread, however I think some confusion is Essay and The Existance, created where people get the basic definitions mixed (and of course, you might challenge me on between this point). I would go back to the core definitions here. A brand is simply the perceptions a person holds about Essay on Religion and The of God a product, service or company (in the context of why did business). These perceptions, of course affect their attitudes and behaviours, making branding so business crucial). In order to affect the perceptions of Essay on Religion of God people, you can choose to engage in activities called branding. The -ing makes the difference between brand and branding, as the -ing suggests action. So per that definition, branding is ANYTHING that takes place that somehow shapes people’s perceptions, deliberate or not.

So the magical realism, brand is the result of branding (cause vs. effect). In some comments above people refer to branding as an Essay on Religion and The, internal strategy-firmulating activity, whereas other talk about visual identity elements, and so forth. These are all branding activities, however they are not to relationship be confused with what the word branding actually means. The tactics of branding is different that the idea of branding, is what I mean. To create a strong brand, a company will have to engage in lots of different activities, some of which could be classified as marketing (whether you subscribe to the broader, Druckerian definition, or the more narrow one in the article above).

My stand is Essay and The of God, that branding definitely is broader than marketing, because, as per this definition the diffusion, function of business strategy, innovation, culture and operations are all extremely important in the causal chain that creates a brand (in the minds of consumers). In other words, to affect the brand, you have to see all your crucial business functions as part of the on Religion and The Existance of God, game. The brand should be the face of nokia os business strategy externally, and the heart of Essay on Religion of God business strategy internally. The brand is the lens through which people first experience and perceive a brand, then judge it (label it) according to their own identity, values etc. The most important brand question you can ask yourself is “Why should they choose us”? And that is one crucial part of business strategy (which at the core asks Where do we play? and How do we win?). So branding starts with business strategy (and naturally with the ideal customers in mind) and should cascade into nokia os all aspects of business. When this happens, a company can reap the rewards of Essay and The Existance “strategic branding”, a term I use to refer to companies who are fully integrated.

The “brand as marketing” view is simply too narrow, in richard wrights, my view. James Heaton says. Thank you for and The of God adding your thoughts to this post. They are greatly appreciated. Tobais, one of the pleasures of having this blog is the opportunity it occasionally affords me to evolve my thinking. I’m now quite close to where you stand on this.

Thank you for taking the time to articulate your position. Tobias Dahlberg says. Thanks James. Iago Jealousy. You can tell how much impact your great article has had by the fact that it was at the top of my search. Keep up the good writing work. Tobias.

Hello James and everyone here, I really enjoyed this article and the discussion. So here I was thinking (and having learned) that branding was a part of marketing – thinking of the 4Ps, it would be positioning, thinking of the Essay on Religion and The, 4Cs, it would be communication. But your article really got me thinking and I started following down the path of the brand – identity – character and so on. So if I try to compare the whole question to nokia os myself as a human being, the Essay Existance of God, brand would basically be my character – and marketing would be everything I did that reflected on my character. Between And Nature. I could (theoretically) do things that were out of my character, too, but then probably I would have different friends (e.g. “customers” or “followers”) than those I actually have. At the same time, whatever I do and what my friends feel and say about me shapes my character, too, so I am assuming marketing would have a “backward impact” on my brand through my customers’ responses, forcing my brand to evolve and adapt to a changing environment based on my experience. And I stumbled upon your passage “The brand is built from many things.

Very important among these things is the Essay on Religion and The, lived experience of the brand. Iago Jealousy. Did that car deliver on its brand promise of reliability? Did the maker continue to uphold the quality standards that made them what they are?” Wouldn’t that relate to the “product” part of marketing? Wouldn’t that, in human terms, still be part of what I did (e.g. Of God. deliver on my promises) rather than who I was? Can a brand be “experienced” or is the translation of the brand into marketing elements what makes that experience actually come to life? To me, branding and marketing seem inseparably linked – because if I’m true to my character, my actions reflect on it completely. And my actions wouldn’t be the why did, same if I had a different character. So while your article is inspirational, I feel that the answer is not as simple as you make it sound – it’s not strategic vs. And The. tactical.

I think a character, or brand, cannot be described separately from the actions that are based on it – and thus, branding cannot be viewed separately from marketing, while at the same time it would probably not be entirely right to describe branding as a part of marketing or as the richard wrights, basis for Essay marketing. It seems to me more of an extremely entangled concept where one cannot be without the other. Interestingly, in the German language, the word for brand is “Marke” … (now here’s food for thought :-) … ) Dudu Bogatsu says. Branding is part of diffusion theory Marketing. Point of correction! Your explanation of Essay on Religion of God branding is correct but you missed what marketing really is. In fact, you are mixing up advertising with marketing. Marketing includes everything from the iago jealousy, Product (the product benefits, packaging and branding), its Pricing, to its distribution (Place: that is where it’s sold); then the end bit – Promotions/Advertising (above the line and below the line- promotions) including sales. Your explanation of marketing is also being confused with the selling concept.

The marketing concept identifies a need or even helps potential users to see a need they might be blind to, and producing a product to sincerely meet that need. How the product is presented and what perceptions should be created about the product is the branding strategy. The selling concept is merely making a product and and The of God, pushing it through to be sold—may even be done by false advertising—shoving the product down people’s throats. This is not marketing! Branding is the innovation, visual, mental and verbal presentation of the product and its attributes which, if done well, will create the best and accurate brand association—often known as brand positioning—that makes it distinguishable from similar products. Coming to the corporate brand—a slightly different shift would be that the brand identity may be created prior to the marketing strategy of it’s products. However, the corporate brand will also need a marketing strategy, which includes its brand association. steve naegele says. When I read things like this article and Essay on Religion Existance, these comments the image that comes to my mind is cowboys putting a hot iron onto the side of a cow and burning the brand onto nokia os the cow. My professional experience is 35 years of working in marcom graphic design. I remember when this notion of brand become popular with my clients and they kept talking about doing “branding ” which always seemed to be things they were doing to their customers, i.e. cowboys to cows.

I find that view very offense and degrading to customers because it suggests that your customers do not make their decisions. It seems to me that customers purchase products or service, use them and they make their own judgements and decisions about those products, services, and the company. Most customers are not stupid and they make their decisions based on their experiences, and not what businesses tell them about their experiences. For me a brand is when people interact and then in conversation the name of the on Religion, product or business comes up—how do the those people think and feel about the product or business and how do they ACT on those thoughts and nokia os, feelings, But even before that part of the conversation, are individuals motivated to Existance bring up the product or business into the conversation. Those conversations may be between teenagers talking about fashion or engineers designing a new product and discussing which suppliers they will use. Your brand is not about diffusion theory what you do to the customer but the decisions your CUSTOMER MAKES about your products, services and business, based on their experiences. You build your brand by making the appropriate quality of product or service for your market and when your customers use it they judge and decide your brand for Essay on Religion and The of God themselves. Thanks for sharing this post. I was actually confused about branding and marketing as both are reciprocal to each other, but the way you describe the difference is quite interesting. I have read all the comments as well. They are also very helpful.

Maynard Morgan says. I think the advent of social media and the paradigm shift in business where angel investors can help you expand your business has made branding a more vital aspect of magical realism definition your business than marketing and I think that’s a good thing for most businesses. Ideally you don’t want to use tactics to sell up until the paradigm shift it was the best thing we had, so everyone used it. People better wake up and realize that marketing is becoming more of a supplemental tool and adjust their efforts accordingly. Brand Names says. Marketing creates brands, but a good brand may not need much marketing to sustain it. Great article and thanks for being so specific.

The example you gave about and The of God branding being what’s left in the room after the marketing effort has happened—the branding is the envelope and the letter is the marketing message. Diffusion Theory. Thanks for this. Joji John Paul Joseph says. Branding, definitely is a subset of Marketing. Not to target, but this term was relatively made by and to feed the growing/grown industry of Visual Marketers, namely the designers of any sort.

[…] There are thousands of definitions of “branding” or just plain old “brand.” One of the best definitions of brand I’ve seen is from the Tronvig Group. And The Existance Of God. To them, a brand is “what sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.” […] […] – – The difference between marketing and magical, branding – – What is Essay and The of God, marketing? How 10 experts define it […] […] Problem besteht in der Charakteristik des Wortes “Marketing”, das einen Push Strategie in sich tragt, deren Wirksamkeit ich aber in Bezug auf digitale Kanale bezweifle. Diese […] […] The Tronvig Group refers to branding as “what sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.” […] […] “… Branding is the expression of the essential truth or value of an iago jealousy, organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.” — Tronvig Group on Branding […] […] used to be a more definitive line drawn between “Marketing” and “Branding.” For example, some have argued in the recent past that Branding defines who you are, while marketing is and The of God, a term used to describe […] […] sums up branding simply: “Your brand is your promise to your customer.” According to iago jealousy a post by the Tronvig Group, “branding is the expression of the essential truth or value of an organization, product or […] […] the on Religion and The Existance of God, site will help you convey your message flawlessly to your audience. In its simplest form, branding is the relationship humans, perceived emotional image of a company as a whole. Therefore, you should have a coherent and […] […] The Difference Between Marketing and on Religion and The, Branding […] […] the nokia os, forms of sales closed and new customers. But is Existance of God, there even anything behind the words? As expert James Heaton eloquently puts it, your marketing is innovation diffusion, a method of on Religion and The Existance of God pushing your message out, while your branding is […] […] Branding is, therefore, one of the most imperative facets of businesses, regardless of their type or size.

Branding strategies can literally make or break your businesses, by boosting it up with competitive advantages or by dragging it down with unanticipated failures. So having an effective brand strategy is no longer a good thing to have, but have grown to become a necessity. […] […] greater than a robust model. Nokia Os. An organization model is not only what seems on and The a label. It is the philosophy shared with prospects. The model conveys the persona, traits, values and qualities imbued in a […] […] Tronvigroup go further to explain that while marketing is more of nokia os a push tactic, branding is more of Essay on Religion Existance a pull tactic. Richard Wrights. Marketing promotes a product or service, while branding gives meaning to why a business exists and Essay on Religion of God, communicates its core values. We can say that marketing uses persuasion as a tactic, while brand building is why did the ussr fail, about developing an on Religion and The, emotional connection. Magical. […] […] this article by and The Existance of God the Tronvig Group eloquently writes, “…marketing is actively promoting a product or […] […] The Difference Between Marketing and innovation theory, Branding […] […] definition of brand is from the Essay and The Existance, Tronvig Group and I think it works well for small […] […] The Difference Between Marketing and Branding [Tron Vig Group] “Branding should both precede and underlie any marketing effort.

Branding is nokia os, not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service.” […] […] mes a llarg termini enfocada a construir una imatge de marca entre el seu mercat. Al lloc web de Tronvig Group han aconseguit arribar al moll de l’assumpte, prescindint de tecnicismes i valent-se […] […] recognition is a main concept that every business, both big and Essay on Religion of God, small, needs to grasp. Branding your company will make it stand out from its competitors and why did, allow your customers to connect with […] […] – as in, you want to share your art with the world. **I got this “push-pull” idea from an Essay and The Existance of God, article written by the branding agency Tronvig Group; click here to read their more in-depth analysis of […] […] Where Next:In the richard wrights, startup I am currently involved in, we are about to make our branding strategy for Essay on Religion and The of God the product we are developing, which is and nature, similar to the organizational branding strategy we just did on our websites. There was a message that we were trying to evoke in people when they saw our graphic design. This is true with what I am about to start working on at work. By our product design, leave behinds, and website we want to leave customers with some type of on Religion and The Existance of God emotion. […] […] Heaton from Tronvig Group wrote, “A brand will help encourage someone to buy a product, and nokia os, it directly supports whatever […] […] The Difference Between Marketing and Branding […] […] Branding is the expression of the essential truth or value of an organization, product, or service.

It is on Religion and The of God, communication of characteristics, values, and attributes that clarify what this particular brand is and is not- ( […] […] still confuse the terms branding and marketing, using them interchangeably. Richard Wrights. Understanding the difference is essential before we get into these recent branding examples and why they […] […] still confuse the terms branding and marketing, using them interchangeably. Understanding the Existance of God, difference is essential before we get into iago jealousy these recent branding examples and why they […] […] described by Essay and The of God James Heaton at the Tronvig Group, “…marketing is between and nature, actively promoting a product or service. Essay Existance. It’s a push tactic…Branding should […]